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North Bay Business Journal

Monday, August 23, 2010, 4:25 am

Target will repurpose garden centers; impacts 5 of 9 North Bay stores

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    NORTH BAY – Target Corp.’s decision to close all its gardening departments will include five of the nine stores in the North Bay.

    The Minneapolis-based department store retailer plans to close all 262 garden centers, which are mostly located at stores in California, Florida, Arizona and Nevada, by late September, according to a spokeswoman.

    “This is no longer a profitable business for us and does not provide significant value to our guests,” Jenna Reck said.

    That pending garden center closure includes Target stores in Rohnert Park, Vintage Oaks Shopping Center in Novato, South Napa Marketplace in south Napa, Vallejo Corners in Vallejo and Fairfield Center in Fairfield.

    Gardening items except for live plants will be sold throughout this year and will be carried as a seasonal item going forward, Ms. Reck said.

    Some of the several-thousand-square-foot garden centers are being used to allow the company to expand its store within its existing footprint, according to Terranomics Retail Services’s Mark Koenig, who markets Vintage Oaks.

    “This allows them to offer more goods and services including general merchandise, pharmacies and food,” he said.

    All the North Bay stores now have fresh-food departments. The company plans to spend $1 billion this year to refurbish 340 stores to have a grocery component, wider aisles and a better assortment of beauty, home, electronics and video games.

    The company operates almost 1,800 stores in 49 states, including other North Bay stores in Santa Rosa, Vacaville and a second one in Napa. Other stores are planned for San Rafael and Petaluma.

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