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Thursday, February 10, 2011, 1:34 pm

2010 North Coast winegrape crop dips 13 percent in revenue, 4 percent in tonnage

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    NORTH COAST — Partly expected from the rains and scorching hot weather at key points during the winegrape season last year and weak market for high-end grapes, the 2010 harvest was 13.6 percent smaller in revenue and 4.7 percent smaller in tonnage than in 2009, according to preliminary state figures released today.

    2010 North Coast crush by the numbers

    Revenues

    Tonnages

    Prices per ton

    However, statewide the crop was the third largest in recorded history, behind 2005 and only 3.2 percent below 2009 tonnage.

    “The lower crop levels are helpful to wineries at the luxury end of the wine business as they continue to balance inventories,” said Steve Fredricks, president of Novato-based bulk-wine and grape marketer Turrentine Brokerage. “Wineries marketing value-priced brands would have liked to see a larger crop to continue to fuel the success of wines retailing under $10 per bottle.”

    The overall supply of California grapes and wine is balanced with bottle sales for most varieties, but some excess supply of the most expensive inventory, according to Brian Clements, vice president of Turrentine.

    “Many brands at higher price points have seen sales slow because of the recession,” he said. “As the economy continues to recover and consumer confidence grows, the excess at the high-end is likely to disappear and eventually a shortage will develop.”

    Winegrape purchase prices declined generally throughout the state in 2010 from 2009, according to Glenn Proctor, partner of wine and grape brokerage Ciatti Co. of San Rafael. Yet pricing for grapes usually going into wine brands with lower shelf prices fared better than those going into higher-priced wines.

    Prices in California’s coastal areas decreased for all the major varieties, he observed.

    “Napa cabernet sauvignon, a bellwether in the premium market, declined in price almost 8 percent, which was indicative of the weaker pricing seen in the Napa-Sonoma Region,” Mr. Proctor said.

    By comparison, San Joaquin Valley winegrapes increased about 2 percent in price and 4 percent in volume.

    Final 2010 crush figures will be released in the next few months.

    Total winegrape revenue

    Region prelim. 2010 Chg. 2009 Chg. 2008 Chg. 2007
    Mendocino $71,734,039 -8.6% $78,505,655 28.7% $60,977,819 -19.0% $74,478,709
    Lake $35,894,964 -8.4% $39,171,479 12.7% $34,757,602 -21.7% $44,226,389
    Sonoma $370,460,029 -19.3% $458,839,069 22.5% $374,681,893 -9.1% $409,769,714
    Napa $424,496,335 -9.4% $468,713,573 21.3% $386,501,896 -17.1% $454,983,449
    North Coast $902,585,367 -13.6% $1,045,229,776 22.0% $856,919,211 -14.1% $983,458,261
    Statewide $1,733,436,695 -22.9% $2,248,406,363 21.3% $1,853,027,520 0.9% $1,820,583,049

    Source: California Grape Crush Report, tables 2 and 10.

    North Coast winegrape tonnage

    Variety Region prelim. 2010 Chg. 2009 Chg. 2008 Chg. 2007
    Chardonnay Mendocino 23,735 16.7% 20,344 44.7% 14,059 -22.40% 18,108
    Lake 1,818 20.2% 1,513 89.8% 797 -60.00% 1,993
    Sonoma 65,566 -10.3% 73,101 36.5% 53,538 -8.40% 58,433
    Napa 27,216 0.1% 27,186 19.5% 22,744 -6.10% 24,232
    North Coast 118,336 -3.1% 122,143 34.0% 91,138 -11.30% 102,766
    Pinot Gris/ Mendocino 427 -6.1% 454.7 42.5% 319 -14.80% 375
    Pinot Grigio Lake 183 -37.4% 292.2 62.3% 180 -1.10% 182
    Sonoma 1,716 -10.7% 1,922 25.6% 1,530 -3.40% 1,583
    Napa 807 -6.2% 860.4 12.8% 763 -14.40% 891
    North Coast 3,133 -11.2% 3,529 26.4% 2,792 3,031
    Sauv. Blanc Mendocino 3,725 11.8% 3,331 -0.3% 3,343 -11.10% 3,760
    Lake 9,564 -0.1% 9,575 8.8% 8,802 -14.70% 10,315
    Sonoma 12,724 -8.1% 13,841 16.5% 11,876 9.00% 10,893
    Napa 11,879 -5.1% 12,514 22.4% 10,221 3.80% 9,849
    North Coast 37,892 -3.5% 39,261 14.7% 34,242 34,817
    Cab. Sauv. Mendocino 9,780 19.2% 8,203 37.5% 5,964 -37.50% 9,541
    Lake 11,393 8.3% 10,524 2.3% 10,287 -25.20% 13,751
    Sonoma 37,574 -8.7% 41,141 29.1% 31,871 -23.30% 41,551
    Napa 55,662 0.2% 55,537 27.5% 43,546 -25.40% 58,407
    North Coast 114,409 -0.9% 115,405 25.9% 91,668 -25.60% 123,250
    Merlot Mendocino 7,034 65.3% 4,255 1.8% 4,180 -36.10% 6,542
    Lake 1,224 -11.6% 1,385 10.5% 1,253 -23.30% 1,633
    Sonoma 17,232 4.4% 16,507 24.1% 13,299 -37.70% 21,337
    Napa 18,668 4.0% 17,954 20.6% 14,884 -34.60% 22,773
    North Coast 44,157 10.1% 40,100 19.3% 33,616 52,285
    Pinot Noir Mendocino 6,695 -10.1% 7,444 34.3% 5,544 -7.10% 5,966
    Lake 198 -33.3% 297.3 95.6% 152 76.60% 86
    Sonoma 29,699 -7.1% 31,961 8.6% 29,442 -0.20% 29,487
    Napa 7,395 -15.1% 8,706 11.8% 7,786 -11.00% 8,750
    North Coast 43,988 -9.1% 48,408 12.8% 42,924 44,289
    Syrah Mendocino 2,560 -0.2% 2,565 57.7% 1,627 -47.60% 3,106
    Lake 914 -37.0% 1,451 65.7% 876 -26.50% 1,192
    Sonoma 4,514 -18.9% 5,563 16.1% 4,790 -39.10% 7,860
    Napa 2,372 -17.8% 2,884 18.3% 2,438 -29.80% 3,471
    North Coast 10,359 -16.9% 12,464 28.1% 9,731 15,629
    Zinfandel Mendocino 4,701 -15.3% 5,547 12.4% 4,935 -18.70% 6,073
    Lake 1,900 -23.9% 2,496 25.0% 1,997 -18.70% 2,456
    Sonoma 10,743 -31.3% 15,637 28.3% 12,191 -16.50% 14,592
    Napa 3,116 -21.3% 3,957 30.6% 3,030 -26.30% 4,111
    North Coast 20,460 -26.0% 27,638 24.8% 22,153 27,232
    Total Mendocino 65,719 10.2% 59,617 30.2% 45,779 -25.70% 61,589
    Lake 31,784 0.5% 31,623 13.0% 27,974 -23.00% 36,321
    Sonoma 189,898 -10.7% 212,675 25.8% 169,000 -14.90% 198,533
    Napa 138,380 -3.1% 142,751 23.2% 115,889 -20.10% 145,116
    North Coast 425,781 -4.7% 446,665 24.5% 358,642 -18.80% 441,559
    Statewide 3,582,899 -3.2% 3,703,031 22.8% 3,014,769 -7.20% 3,247,504

    Source: California Grape Crush Report, table 2.

    North Coast weighted-average price per ton

    Variety Region prelim. 2010 Chg. 2009 Chg. 2008 Chg. 2007
    Chardonnay Mendocino $955 -19.2% $1,182 -0.2% $1,184 11.20% $1,065
    Lake $1,235 8.2% $1,142 11.4% $1,025 -23.20% $1,335
    Sonoma $1,805 -7.9% $1,960 -2.4% $2,008 8.60% $1,849
    Napa $2,115 -6.2% $2,254 -4.4% $2,359 6.80% $2,208
    Pinot Grigio Mendocino $1,155 -14.1% $1,345 0.8% $1,334 7.10% $1,246
    Lake $1,000 0.0% $1,000 0.0% $1,000 -22.60% $1,291
    Sonoma $1,650 -4.8% $1,734 -11.6% $1,962 7.40% $1,826
    Napa $1,618 -10.5% $1,808 -14.8% $2,121 0.80% $2,104
    Sauv. Blanc Mendocino $1,002 -2.7% $1,030 -1.3% $1,043 2.80% $1,015
    Lake $858 -9.0% $943 2.8% $917 3.80% $884
    Sonoma $1,307 -11.2% $1,472 -2.2% $1,505 1.00% $1,490
    Napa $1,793 -3.0% $1,848 -1.8% $1,882 4.00% $1,810
    Cab. Sauv. Mendocino $1,132 -15.2% $1,335 -2.2% $1,365 9.50% $1,247
    Lake $1,311 -6.6% $1,404 -2.2% $1,436 2.50% $1,401
    Sonoma $1,965 -10.4% $2,195 -2.4% $2,248 2.10% $2,202
    Napa $4,262 -7.7% $4,619 -1.5% $4,690 13.20% $4,144
    Merlot Mendocino $745 -28.5% $1,042 -2.1% $1,064 4.80% $1,015
    Lake $736 -20.9% $930 5.6% $881 12.80% $781
    Sonoma $1,247 -16.2% $1,488 -1.8% $1,515 4.80% $1,446
    Napa $2,405 -2.2% $2,459 -9.2% $2,708 1.30% $2,675
    Pinot Noir Mendocino $2,269 -14.2% $2,645 6.9% $2,474 5.60% $2,342
    Lake $1,485 -48.8% $2,900 90.0% $1,526 -45.00% $2,773
    Sonoma $2,790 -8.0% $3,034 -4.0% $3,160 12.20% $2,816
    Napa $2,441 -4.1% $2,545 -1.9% $2,594 7.20% $2,421
    Syrah Mendocino $966 -30.0% $1,381 -15.6% $1,637 18.50% $1,381
    Lake $863 -13.2% $994 -26.2% $1,348 11.50% $1,208
    Sonoma $1,965 -14.9% $2,309 -0.8% $2,328 2.00% $2,283
    Napa $2,974 -5.8% $3,157 3.7% $3,043 6.10% $2,868
    Zinfandel Mendocino $1,301 -5.1% $1,371 -2.5% $1,406 7.60% $1,307
    Lake $1,234 3.4% $1,194 -6.7% $1,280 6.50% $1,202
    Sonoma $2,234 -10.3% $2,490 -0.4% $2,501 4.50% $2,392
    Napa $2,753 -6.0% $2,928 3.1% $2,839 11.30% $2,551
    Totals Mendocino $1,092 -17.1% $1,317 -1.1% $1,332 9.30% $1,209
    Lake $1,129 -8.8% $1,239 -0.3% $1,243 1.90% $1,218
    Sonoma $1,951 -9.6% $2,157 -2.7% $2,217 7.30% $2,064
    Napa $3,068 -6.6% $3,283 -1.5% $3,335 5.20% $3,135
    Statewide $567 -6.6% $607 -1.3% $615 7.30% $561

    Source: California Grape Crush Report, table 10.

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