North Bay Business Journal

Thursday, May 12, 2011, 10:00 am

Sonoma County spring economic report shows higher employment


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    SONOMA COUNTY — A new report on the economic health of Sonoma County predicts that rising levels of employment, innovation by local technology firms and hotel occupancy will lead to a stronger growth for the county this year, according to a spring 2011 local economic report by the Sonoma County Economic Development Board, Sonoma County Workforce Investment Board and research partner Moody’s Analytics.

    Some highlights include:

    • The county’s total employment is at its highest level since the end of 2009, partially because of boosting employment in technology and construction.
    • Technology, particularly medical device firms, remains as a key industry driving growth in Sonoma County. Demand for new medical technologies and drugs will be a positive driver.
    • The strengthening state and U.S. recoveries will boost demand for the county’s tourism related industries. Local hotel occupancies are higher than a year ago, and hotels no longer rely on discounted rates to fill rooms.
    • Sonoma County’s recovery will strengthen in 2011, led by tech, tourism, and construction.

    The full report can be found at www.sonoma-county.org/edb/pdf/2011/local_economic_report_2011_spring.pdf.

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