Hotel occupancy rates across the North Bay rose in August, led by Napa County, while hotels in Marin County led neighboring counties in a continued strong rebound in room revenue, according to figures released today.
Napa County's occupancy rate in August was 83.8 percent, up 9.4 percent from 76.6 percent a year ago, according to PKF Consulting, which tracks the industry in Northern California. In the same time frame, the occupancy rate in Sonoma County increased 7.7 percent to 80.3 percent and in Marin County, 4.2 percent to 84.4 percent.
Average daily room rates in August decreased in Napa 5.5 percent from 12 months before to $241.23, but average room rates increased 4.8 percent in Marin $137.04 and 2.8 percent in Sonoma to $141.95.
Yet all the counties had growth in such room rates in the first eight months from the same period in 2010. Average room rates were 5.1 percent higher in Marin, 3.9 percent higher in Sonoma and 3.2 percent higher in Napa.
In the first eight months of this year, revenue per available room increased 11.8 percent in Marin, 11.8 percent in Napa and 11.5 percent in Sonoma.
Comparatively, average room rates for all of 2008 were $164.01 in Marin, $177.74 in Napa and $134.60 in Sonoma. Occupancy rates for that year were 75.5 percent in Marin, 72.4 percent in Napa and 65.8 percent in Sonoma.North Bay lodging statistics for the first eight months of 2011 Average daily room rateOccupancy rateRevenue per available roomCounty20112010chg.20112010chg.20112010chg.Marin$125.40$119.355.1%68.2%64.1%6.5%$85.57$76.4611.9%Napa$218.33$211.463.2%72.3%66.8%8.2%$157.94$141.3311.8%Sonoma$127.21$122.413.9%67.2%62.8%7.3%$85.67$76.8611.5%
Source: PKF Consulting USA
