Quantcast

North Bay Business Journal

Wednesday, May 23, 2012, 6:09 pm

Sonoma Co. tourism spending rises 9 percent

County share of spending statewide increases 2 percent

Print Friendly Print Friendly    

Share this item

    Spending by visitors in Sonoma County increased 9 percent from 2009 to 2010, according the latest data released Wednesday by the California Travel and Tourism Commission.

    In the same period, the share of California destination dollars spent in Sonoma County grew by more than 2 percent, suggesting the county is capturing more of the state’s total travel dollars.

    Total visitor spending in Sonoma County for 2010 was $1.36 billion. Total taxes collected from visitors was $87.3 million, an increase of more than 9 percent from $80 million in 2009, according to the commission.The industry employs 16,540.

    The county has more than 7 million visitors annually, according to the Sonoma County Tourism Bureau. Overnight visitors spend $292 a day, less than half of which is spent on lodging.

    Tourism in Sonoma County is a $1.3 billion industry and is comprised mostly of smaller, locally-owned businesses, according to the tourism bureau.

    More than 80 percent of tourism businesses in Sonoma County employ fewer than 50, and 76 percent have fewer than 25 employees, according to the Sonoma County Economic Development Board. Almost 90 percent of these businesses are locally owned.

    Copyright © 1988–2014 North Bay Business Journal
    View the policy for linking to website content.

    Print Friendly Print Friendly    

    Submit Your Comments

    Required

    Required, will not be published

    Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments and Letters Policy. To share this item by email or social media, use the links above.

    Do not use this form to contact people, companies or organizations mentioned in this story. Contact them directly. Private messages left here will be deleted.