Jennifer Laxton, president of Santa Rosa-based ESA Consulting, in her Ask Jen column in the Oct. 1 issue of the Business Journal fielded a perplexing question that may shed some light on struggles some North Bay companies have in hiring top talent.
Question: We are a financially solid North Bay company looking to build our company’s engineering team. Several times after making what we believe is a strong offer, they accept positions with other companies. … This is taking far longer than we anticipated. Do you have any advice for us?
Excerpted answer: Salaries in the North Bay tend to be 20 percent to 30 percent below the greater Bay Area. This puts companies like yours at a distinct disadvantage in what I call the war for talent. … Are you prepared to offer above-market compensation packages for top professionals and perks for their families to attract them to come here? [read more]
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