North Bay Business Journal

Monday, November 19, 2012, 6:00 am

Nonprofit Leadership Awards 2012: Naomi Fuchs, Santa Rosa Community Health Centers

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    Address: 3569 Round Barn Cir., Santa Rosa 5403; 707-303-3600; srheallthcenters.org

    Age: 55

    Residence: Sebastopol

    Professional background: 15 years as a managed care executive in Santa Rosa, 5 years as a national health care consultant, 12 years at SRCHC. Prior to that, ran a preschool, planted trees after the Cazadero fire and made goat cheese and tofu.

    Education: B.A. in anthropology, working toward March 2013 MBA graduation

    Staff size: 340

     Describe your organization.

    SRCHC is a federally qualified community health center serving 40,000 people in Santa Rosa. 1 in 4 people in Santa Rosa receive their health care from SRCHC. We have 8 locations including 2 school-based health centers and a clinic serving the homeless population, as well as two large primary care health centers. We provide comprehensive primary care to all people including those who receive Medi-Cal and Medicare, as well as those who are uninsured. Services include family medicine, pediatrics, obstetric care, health education, case management, and nursing support, all in a patient-centered medical home.

    Tell us a little bit about yourself.

    Naomi Fuchs

    I was born and raised outside of Boston and lived in the Philippines for 3 years when my father was the director of the Peace Corps for that country. Studied medical anthropology and world music and dance at Wesleyan University. I have 4 children and two grandchildren and live with my husband in Sebastopol. I love to do yoga, garden, and dance zydeco.

    What is your role in the organization?

    Air traffic controller: I support the senior staff (who all know where they need to go and a have a flight plan) so that we can realize on our vision for health care in the community safely and with the right resources.

    What achievement are you most proud of?

    Growing to meet the community need (from a $2 million budget to a $30 million budget, and from serving 5,000 patients to 40,000 patients) with high quality, compassionate, person-centered care.

    What is your biggest challenge today?

    The state budget. Vote yes on Prop 30!

    What the next major project either under way or on the horizon?

    SRCHC will open a dental clinic in the next 12-18 months.

    What product or service would/or is helping you do your job more effectively?

    The Affordable Care Act is making it possible for 50-60,000 people in Sonoma County to have access to high quality, comprehensive health care. This will benefit our whole community.

    How do you think your profession will change in the next five years?

    The future of community health care has the capacity to change dramatically. With the promise of health care coverage for most people in Sonoma County and the increasing pressure from the State to improve quality while reducing cost, it will be imperative that we all learn how to coordinate care for patients and their families. We have to get out of our silos and work together to ensure everyone gets the right care at the right time by the right provider.

    Current reading: New York Times and Palace Walk by Naguib Mahfouz

    Most want to meet: Michelle Obama

    Stress relievers: Yoga

    Favorite hobbies: Dancing and world travel

    Words that best describe you: High energy

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