Business News: Week of June 3, 2013

Education

Santa Rosa Junior College’s Strategic Planning Task Force asks all community members to take the opportunity to include their voices in the college’s strategic planning process by completing an online community survey. Responses are confidential and will be integrated into the vision, goals, objectives and strategies for the college. The survey should take approximately 10 minutes to complete. The college has put a high value on including a broad array of voices in its strategic planning process, including input from the regional business community. The online survey is located at: https://www.surveymonkey.com/s/Community_Survey_for_SRJC_Strategic_Planning.

College of Marin held its annual Scholarship Awards Ceremony. Of the 143 students that either applied or were recommended for scholarships, 78 received awards totaling $44,470. Several students received more than one scholarship and a total of 82 scholarships were awarded. The average award amount was approximately $500. An art student received the largest award of $2,300 from the Louis W. Dessauer Scholarship fund.Construction

Petaluma's Wedge Roofing is the first contractor in California to have successfully passed the new rigorous standards of testing regulated by the Spray Polyurethane Foam Alliance, receiving certification as advanced level master installer and project manager for both spray foam roofing and insulation. Launched in February, the Alliance's certification program is the most rigorous, extensive and defining program for spray foam professionals throughout the world. Wedge Roofing was part of a select group of spray foam professionals invited as the first in the nation to participate in the SPFA testing. Meeting the required experience and training requirements, the Wedge Roofing spray foam team traveled to Wisconsin, Georgia and Florida where they successfully passed the extensive field and written examinations.

As part of its ongoing commitment to create healthy communities, Kaiser Permanente announced it will seek Leadership in Energy and Environmental Design (LEED) gold certification for new construction of hospitals, large medical offices, and other major projects. The Kaiser Permanente Westside Medical Center in Hillsboro, Ore., opening in August, is the first Kaiser Permanente hospital to earn LEED gold status. The modern, 126-bed hospital will be Kaiser Permanente's 38th hospital. With plans to spend roughly $30 billion over the next 10 years on hospital and medical office construction, Kaiser Permanent's LEED gold commitment is expected to affect 14 million square feet of real estate, or more than 100 buildings over the next ten years.Technology

San Rafael's SpotOn, a loyalty and marketing platform for small business, announced the release of the second full version of its marketing platform for businesses, offering new technology to help multiple-location merchants improve loyalty on a local and brand level. SpotOn has also entered into an agreement with Fazoli’s, a 217-location quick service restaurant chain based in Lexington, Ky., to conduct a three-market pilot at the company’s corporate-owned locations. SpotOn has tackled the problem with expanded features to HotSpot, its merchant dashboard, which now enables chain owners to quickly toggle between locations to compare activity and uncover key customer trends. Users can view macro-level analytics, such as customer loyalty across the chain, all the way down to transaction-level details, like an individual customer’s frequency and redemption history. In addition, the technology empowers store managers to market to their customers, while giving the chain’s marketing manager the tools to review customer messaging and ensure brand consistency. Marketing managers can also use the data to craft targeted marketing promotions on a brand level or to individual customers.

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