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North Bay Business Journal

Friday, June 21, 2013, 10:49 am

Manager of world’s top banking brand, Wells Fargo, to speak July 10

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    Jamie Moldafsky

    SAN FRANCISCO – Wells Fargo Bank Chief Marketing Officer Jaime Moldafsky (NYSE: WFC), who helps guide what is ranked as the most valued bank brand in the world, according to London-based Brand Finance, will be the keynote speaker at the Business Journal’s July 10 Women in Business Awards Gala.

    “This is a rare chance for North Bay business professionals to hear from the top marketing person for the top banking brand in the U.S. and around the world in a era of proliferating media channels,” said Business Journal Editor and Associate Publisher Brad Bollinger. “We invite the community to joins us on July 10.”

     Wells Fargo’s brand ranking has been on a steady ascent in recent years. The bank has risen from number two on the banking list and has been in the top five every year since an eighth-place ranking in 2008.

    The report by Brand Finance, reflecting data as of Dec. 31 of last year, valued the bank’s brand at more than $26 billion. Chase Bank, the number-two brand, was valued at $23.4 billion.

    Wells Fargo ranked at number 14 on the list of all companies, where Apple led the list at $87 billion.

    While the nuances of coordinating a unified brand presence for an international company with more than a quarter million employees is complex enough, Ms. Moldafsky said that the fast-moving landscape of social media has become an increasingly important venue for customer relations.

    The dinner gala where Ms. Moldafsky will speak will be held from 5:30 p.m. to 8:30 p.m. and will honor 16 female professionals in the North Bay who have demonstrated leadership, innovation and vision in their fields.

    Registration is due by July 5, and available either through www.northbaybusinessjournal.com or by calling Linda Perkins at 707-521-5264. Tickets are $85 per person, and $795 for a table of eight with company name.  The price includes a year subscription to the Business Journal for new subscribers.

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