NAPA — With 80 days of world-class sailing races set to begin July 4 on San Francisco Bay, Visit Napa Valley has planned a variety of hospitality experiences for adventurous race fans to enjoy within an hour’s drive of the bay.
Napa County is designated as the “official wine region” for the 34th America’s Cup. With 5,500 hotel rooms and 150 accommodation providers, Napa’s destination marketing professionals see the county as a natural getaway location for racing enthusiasts looking for a change of pace.
“The America’s Cup is more than just a San Francisco event,” said Clay Gregory, president and CEO of Visit Napa Valley, the official tourism marketing organization for the Napa Valley. “Those coming to the Bay Area typically want to explore other nearby attractions. These races give us an opportunity to showcase our legendary region alongside a world-class sporting venue.”
While the America’s Cup will be held during at the height of the summer tourist season, when rooms are scarce or at a premium, space is still available — mostly during the week — and there are a host of other amenities to draw visitors to the Napa Valley, according to Mr. Gregory.
Napa Valley Vintners (napavintners.com), Visit Napa Valley (visitnapavalley.com) and the 34th America’s Cup organizing committee (americascup.com) collaborated in the development of a special website, launched a year ago, to showcase Napa Valley’s lodging, wine and cultural offerings for race fans. SailNapaValley.com also features visitor packages, ranging from hotel stays and special wine tastings to port-to-port sailing excursion for 10 from Napa Valley to San Francisco.
In addition, this portal offers visitors chances to win an America’s Cup Napa Valley Getaway VIP experience for four during the finals Sept. 7–21. The getaway package includes two nights’ lodging, gift certificates for a restaurant and spa, VIP private tours and wine tastings, passes to the di Rosa or the Napa Valley Museum, four America’s Cup Village bleacher seats for the Sept. 12 finals and a VIP wine service for four at the Napa Valley Wine Lounge at America’s Cup Park on Pier 27–29.
Park will be admission free to the public and will feature race informational programs, large-screen TVs showing live coverage of the race, and offer visitors views of the concert stage, performing artists and the finish line.
“We have been working closely with major America’s Cup sponsors and, to drive business to the Napa Valley,” Mr. Gregory said. “For example, Louis Vuitton has organized several executive site visits in Napa, and another team sponsor is bringing four different groups to Napa during the summer for a variety of VIP events.”
The Napa Valley Wine Lounge at the park will feature a bar made by Gordon Huether and be open 10 a.m. – 7 p.m. on race days. There’s also a plan for a Napa Valleypresence in Puma Yard at the park
“It will be a great place to plan an excursion to the Napa Valley and an ideal venue where visitors can come to relax, sip a glass of the region’s famous wine and enjoy a day at the races,” Mr. Gregory said.
This lounge will serve as a concierge center, where staff members will acquaint visitors with all Napa County has to offer, while also helping them plan itineraries and make reservations.
Visit Napa Valley is also partnering with the producers of the competition’s Superyacht Regatta to host about 150 people who will be invited to Napa Valley for a special dinner during the races.
“It’s all about making new friends and stimulating repeat visits to Napa County,” Mr. Gregory said. “Once these influencers come here, they tell their colleagues who also visit the region and our local businesses and wineries will thrive.”
The the website section for the official America’s Cup fan club — “AC Crew” — offers updates on Napa Valley activities.
The America’s Cup was first raced in 1851, 45 years before the modern Olympics. That year the U.S. yacht America won, giving the international sailing competition its name. The U.S. team successfully defended the trophy 24 times from 1870–1963, when Australia became the first successful challenger.
The America’s Cup is an umbrella term for several events. The first is the Louis Vuitton Cup (July 4–Aug. 30), also known as the America’s Cup Challenger Series, which determines challengers in the America’s Cup Finals. The Red Bull Youth America’s Cup will be held from Sept. 1–4.
Copyright © 1988–2014 North Bay Business Journal
View the policy for linking to website content.