North Bay Business Journal

Thursday, July 11, 2013, 12:22 pm

First Community adds Ponseti to lead marketing efforts

Veteran has worked with national, local brands


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    SANTA ROSA — Santa Rosa’s First Community Bank announced that North Bay marketing veteran Rhoann Ponseti has joined the bank as director of marketing. Her new role began today.

    Rhoann Ponseti

    Rhoann Ponseti

    Ms. Ponseti launched several companies over her career, including the creation of marketing and advertising firm Ponseti & Partners in 1987. The firm has counted a number of North Bay businesses as clients, including Exchange Bank, St. Joseph Health, The Press Democrat and Community Foundation Sonoma County. Ponseti & Partners also developed national campaigns for Red Wing Shoes and Levi Strauss.

    In addition, Ms. Ponseti’s career has included the launch of marketing and printing firm Digi-Type, as well as SOURCE Design Referral. She most recently directed marketing for REACH Air Medical Services.

    She served as board president for the Santa Rosa Chamber of Commerce, as well as on the board for Community Foundation Sonoma County and the Sonoma County Museum.

    “I have known Rhoann for many years as a respected business person, effective marketing innovator and nonprofit leader in Sonoma County and beyond,” said Debbie Meekins, CEO of First Community Bank. “She has successfully created several companies and served as the ad agency of record for some of our region and country’s most respected organizations. We are thrilled to have her joining our team, as this is a pivotal position for the future of the bank.”


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