LAKEPORT — Lake County Winery Association on Monday said it named Terry Dereniuk executive director of the trade group.
The hiring of Ms. Dereniuk is part of a next phase of growth for the association (707 357-5237, lakecountywineries.org), which includes opening a permanent office, according to statement from the board of directors.
“She brings a great deal of experience and enthusiasm for the Lake County wine industry,” Chairman Nick Buttitta said in a statement.
She and her husband, Buz, own Cat’s Paw Vineyard in Kelseyville. For the past two years, she has worked with the Lake County Winegrape Commission as manager for its U.S. Department of Agriculture specialty-crop grant program.
Ms. Dereniuk is a Director on the Lake County Farm Bureau board, a member of the Lake County Master Gardeners, and an active member of the Lake County Chapter of California Women for Agriculture, chairing that organization’s AgVenture program for the last two years. In 2010, Dereniuk retired from the Treasury Department with 20 years in management positions.
“This is such an exciting time for Lake County as the wines continue to garner recognition and awards,” Ms. Dereniuk said. “I look forward to working with the board and our members to continue to get the word out about our wonderful Lake County wines.”
She authored petitions to establish two recently approved American Viticultural Areas, Big Valley District and Kelsey Bench. She holds a degree in business management.
“We are looking to her to lead our activities, continue to tell the story of Lake County as a wine region, and increase our membership,” board member Greg Graham said.
Lake County Winegrape Commission President Debra Sommerfield said she worked with Ms. Dereniuk on several projects.
“I look forward to working with her in her new capacity as our two organizations collaborate to support and promote Lake County’s wine industry,” she said.
Ms. Dereniuk fills a spot most recently held by Heather Conlin. She oversaw efforts to update the association website and the 2013 marketing activities.
Previously, Monica Rosenthal was the executive director for four years. She led the Association in marketing Lake County wines, and wineries with many successful events including the Lake County Wine Adventure, Lake County Wine Awards, and People’s Choice Wine Awards.
Susan Mesick led the association after it was created by a group of wineries in 2007.
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