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North Bay Business Journal

Monday, April 7, 2014, 5:00 am

People: Week of April 7, 2014

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    Construction

    John Farrow

    John Farrow

    John Farrow, president and chief executive officer of Farrow Commercial Construction, received the Registered Resort Professional designation from the American Resort Development Association. The association’s International Foundation includes professional development as one of its main tenets.

    Christopher Hart of Santa Rosa-based Summit Technology Group earned the California general electrician journeyman certification. Mr. Hart previously worked in the Washington, D.C., area as a journeyman electrician. He became the newest service electrician for Summit Electrical Service, the commercial and residential service division.

    Greg Wessel and Scott Baldwin, journeyman electricians at Summit Electric, a division of Summit Technology Group. completed a five-day intensive Lutron training in Pennsylvania, making them Homeworks QS–qulaified by Lutron Electronics. This course is the capstone for Lutron’s residential system provider program, which has hands-on training on design, installation and programming of Lutron’s residential lighting-control system, utilizing Homeworks QS, Serena and Sivoia QS insulating honeycomb shades. 

    Health Care

    Pedro Toledo

    Pedro Toledo

    Pedro Toledo is now chief administrative officer of Petaluma Health Center, which serves southern Sonoma County. Previously, Mr. Toledo was director of community and government relations for the Redwood Community Health Coalition, a network of 17 community health centers and clinics for the counties of Sonoma, Marin, Napa and Yolo. He also administered county of Sonoma’s children health initiative, Healthy Kids Sonoma County, which works to ensure that every child has affordable health insurance and access to health care. He serves on the Covered California’s Outreach, Enrollment and Marketing Advisory Committee and is board president of the Hispanic Chamber of Commerce of Sonoma County.

    Sutter Pacific Medical Foundation, part of the Sutter Health network, in February added Briant Smith, MD, a board-certified orthopedic surgeon in Santa Rosa. He received his medical degree from University of California, San Francisco and completed an internship in surgery and a residency in orthopedic surgery at UCSF Medical Center. He also holds a master’s degree in pharmacology from University of California, Santa Barbara. Before coming to the foundation, Dr. Smith was a staff orthopedic surgeon with Redwood Regional Medical Group and at Kaiser Permanente Medical Center in Santa Rosa.

    Hospitality & Tourism

    Myrna Lozada

    Myrna Lozada

    Santa Rosa Convention & Visitors Bureau hired Myrna Lozada as California Welcome Center manager. Originally from Los Angeles, she has lived in Sonoma County for 30 years. Ms. Lozada has 28 years of direct management experience, 11 in hospitality and 17 in business proprietorship. She is a certified tourism ambassador via Sonoma County Tourism and a level 1 sommelier via The Court of Master Sommeliers. 

    Real Estate

    Emily Schaffer affiliated with Coldwell Banker Residential Brokerage as a sales associate in its Mill Valley–Southern Marin office. A Marin native and third-generation real estate agent, she has more than 10 years of experience in real estate investments both domestically and internationally. Prior to real estate, Ms. Schaffer was a postpartum doula and infant sleep consultant.

    Technology

    Petaluma-based Cyan appointed Jeff Ross chief financial officer. He most recently served was CFO of Velti, maker of mobile marketing and advertising technology. From 2007–2012, he was senior vice president and CFO of Sybase, which was acquired by SAP in July 2010. Prior to that, he was Sybase’s chief accounting officer and corporate controller. Mr. Ross also was as a senior accounting manager at PricewaterhouseCoopers for 10 years.

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