North Bay Business Journal

Monday, April 21, 2014, 5:55 am

Employment: Star Staffing moving Healdsburg office to Cloverdale

Also: Survey finds high level of confidence; Empire’s new placement coordinator


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    Dan Verel, Business Journal Staff ReporterStar Staffing is relocating its Healdsburg office to Cloverdale to help it address “dynamic business growth as well as client and candidate demands in the region,” the Petaluma-based staffing firm said.

    The company also said the move to Cloverdale was in response to an increase in new employees, along with better serving clients in Northern Sonoma and Southern Mendocino counties. The company has operated in Healdsburg for more than 10 years and currently has four additional offices throughout Sonoma, Napa, and Solano counties, which provide recruiting and staffing services.

    Lisa Shugarman

    “By relocating our Healdsburg office to Cloverdale, we will be able to better serve our northern Sonoma and Mendocino County clients as well as tap into a larger candidate pool,” Star Staffing CEO Lisa Shugarman said.

    The Cloverdale office is located at 105 East First St.

    Nicole Smartt

    “Many of our client bases are expanding into northern Sonoma and Mendocino counties. The decision to relocate is to better serve our clients and employees,” said Vice President Nicole Smartt.

    Founded in 1998, Star Staffing has locations in Petaluma, Cloverdale, Santa Rosa, Napa, and Fairfield with satellite offices in Sonoma and Ukiah. Star Staffing offers recruiting and screening, payroll and time attendance management, on-site management, risk reduction programs and benefits across a number of industries, including manufacturing, industrial, clerical, administrative, accounting, finance, information technology and professional services.


    Executives nationwide are largely optimistic about their company’s near-term growth prospects, with 91 percent saying so, but they are less certain about the ability to recruit experienced talent for open positions, according to a recent survey from staffing firm Robert Half.

    More than six in 10, or 63 percent, of chief financial officers said it is somewhat or very challenging to find skilled candidates for professional-level positions today, the survey said.

    Executives were asked, “How confident are you in your company’s prospects for growth in the first quarter,” with 46 percent saying they were “very confident” and 45 percent “somewhat confident.”

    On the question of how challenging it is for a company to find skilled candidates, 16 percent is said it was “very challenging,” 47 percent said “somewhat challenging,” and 29 percent said “not challenging.”

    That number is even higher in Sonoma County, with  57 percent of business executives saying they have experienced difficulty in finding qualified hires locally, according to a recent survey by the county Economic Development Board.

    “While the overall labor market looked optimistic for most industries, about 30 percent of businesses specifically in professional and financial services, manufacturing and real estate/construction industries reported having experienced much difficulty in finding qualified employees,” the Sonoma County EDB report said.


    Certified human resources professional Tammy Sams joined Empire College’s career placement department as career placement coordinator.

    Ms. Sams has more than three years of human resources experience, primarily with Kaiser Permanente in Santa Rosa. In her new position with Empire College, she will specialize in the placement of medical graduates, assisting employers in filling their open positions with pre-screened, service-oriented, entry-level and experienced candidates. Many of the companies she works with have long-standing relationships with Empire’s career placement department and have hired multiple graduates, the college said.

    In addition to offering specialized associate degree programs, Empire College also has some 20 career training programs in legal and medical office careers, tourism and hospitality, accounting, business, and information technology.

    Submit information for this column to staff writer Dan Verel, dverel@busjrnl.com.

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