North Bay Business Journal

Monday, May 19, 2014, 6:55 am

Silverado resort completes renovations to rooms, conference center

Also: Healdsburg, Sonoma Best Western hotels to get $2 million facelifts


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    Dan Verel, Business Journal Staff ReporterSeveral hotels in Sonoma and Napa counties have undergone or will undergo significant renovations as the tourism season quickly approaches full swing.

    The Silverado Resort and Spa in Napa recently announced the completion of renovations to its 12,000-square-foot conference center and all 380 of its guest rooms.  The conference center upgrades were managed by Backen, Gillam & Kroeger Architects, which has offices in St. Helena and Sausalito, while the guest-room upgrades were handled by Miami-based AMB Designs, according to the resort, which is owned  by golf legend Johnny Miller and operated by New Jersey-based Dolce Hotels and Resorts.

    Kitchen amenities at the newly renovated Silverado.

    Kitchen amenities at the newly renovated Silverado.

    Over the past year, Silverado Resort and Spa and AMB Designs began transforming all 380 guest rooms, including new open kitchen design, art work, a redesigned fireplace, new bedding and bathrooms.

    The refurnished conference center includes new trim, wainscoting, and bead boards, all freshly painted. The lower level conference rooms were transformed into a wine cellar experience with exposed and stained concrete, new brick work, controlled lighting, and custom wine racks as décor.

    Bathroom amenities

    Bathroom amenities

    The overall property renovations were sparked by owner Johnny Miller, whose first initiative was to renovate the PGA championship North Course.  The resort will host the 2014 Frys.com Open in October. The resort resort also features a 16,000-square-foot spa, 10 swimming pools, 13 tennis courts and other recreational offerings.

    Dolce’s portfolio includes properties in New York, Connecticut, New Jersey, Massachusetts, Pennsylvania, Maryland, Georgia, Michigan, Minnesota, Colorado, California, Ontario, Texas, Nevada, Belgium, France, Spain and Germany.


    The owner of two Best Western hotels has begun extensive renovations to properties in Healdsburg and in Sonoma, to the tune of about $2 million.

    Both hotels, the Dry Creek Inn in Healdsburg and the Sonoma Valley Inn, are getting about $1 million each in upgrades. Rooms at the Dry Creek Inn will be upgraded to reflect the changing demographic in Healdsburg, as Sonoma County attracts more well-heeled tourists, according to owner Norman Krug, who runs the two properties with his family.

    The Siena Rooms at Dry Creek Inn will undergo a $1 million upgrade to two buildings, the more luxurious 60-room Villa Toscana and the 103-room Casa Siena.

    “The Dry Creek brand has had to change and grow to reflect our changing demographic,” Mr. Krug said. “We added the Villa Toscana in 2008, a Tuscan-inspired building that borrows its appeal from the Italian countryside inns.” 

    The upgrades encompass faster internet service, major renovations to all of the bathrooms, including designer granite countertops, new cabinetry and fixtures, upgraded furnishings, and new carpeting. Guests will also have access to a full-service digital concierge.

    The 82-room Sonoma Valley Inn in downtown Sonoma is similarly undergoing its own $1 million renovation, including faster internet service, upgrading all of the bathrooms with granite countertops and new fixtures, as well as new carpeting and drapes. Outside the property will boast new eco-conscious landscaping, as well.

     “Sonoma Valley Inn enjoys a location that is unparalleled – just steps away from the plaza,” Mr.  Krug said. “Now, with these upgrades, we feel we have a destination hotel that will appeal to the discerning traveler looking to experience the best of California’s wine country.”

    Submit items for this column to Business Journal staff writer Dan Verel, dverel@busjrnl.com.

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