North Bay Business Journal

Wednesday, April 30, 2014, 11:00 pm

Friedman’s plans May 9 Petaluma opening


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    Entrance to Friedman's Home Improvement new Petaluma store

    PETALUMA — Santa Rosa-based Friedman’s Home Improvement at a preview Wednesday evening of its new 131,000-square-foot Petaluma store said it plans to open on May 9, returning a store to Petaluma after a nearly four-decade absence.

    President and CEO Barry Friedman made the announcement before about 900 invited guests to the store, located off North McDowell Boulevard as the largest tenant in the new Deer Creek Village shopping Center.

    “This is a pretty emotional night for our family,” he said, joined by his mother, Suzie Friedman, and uncle Harry Friedman on a platform hoisted above the crowd on a lift.

    Bill Friedman, the second generation of ownership in the 68-year-old family company and unable to attend because of an illness, recalled in written comments read by his wife, Suzie, that sign left in the window of the previous Petaluma store: “Moved to Santa Rosa. Will return.” That store had opened April 6, 1946, at 17 E. Washington Ave.

    “Petaluma, thank you for leaving the light on for us,” he wrote.

    The store is set to employ 140.

    Friedman’s Home Improvement by the numbers

    • Stores: Santa Rosa, Sonoma, Ukiah and Petaluma
    • Employees: More than 500
    • Estimated 2013 revenue: $110 million
    • Founded: 1946 by Benny and Joseph Friedman in Petaluma

    Petaluma store by the numbers

    • Acres: 10.5 acres
    • Square footage: 83,000
    • Retail square footage: 74,500
    • KB design center square footage: 4,500
    • Nursery square footage: 19,000
    • Greenhouse square footage: 13,000
    • Parking: 250
    • Yard: 3.25 acres
    • Dry shed square footage: 35,000
    • Products in stock: 41,000
    • Employees: 140

    Key elements

    • Kitchen and bath design center on the second floor (mezzanine)
    • Doors and windows showroom
    • Nursery greenhouse: comfortable shopping environment year-round. Automatically controlled with a roof-top weather station, creating optimum growing and maximum water-saving.
    • Express Yard on Display: convenient way to shop yard merchandise while still inside the store
    • Express Yard: easy to navigate and get what you need quickly.
    • Autostack lumber rack system: efficiency in storing lumber allowing for broader product selection.
    • “Living walls”: A statement of beautify and sustainability. Automatically watered with reclaimed water from roof rain-harvesting system.
    • Green building elements:
      • Dry shed is preplumbed and built with a standing-seemed metal roof, ready for solar installation in the near future.
      • Concrete uses higher levels of recycled content than industry standards.
      • Bioswales in the parking lot catch and naturally filter silt and pollution from rain and runoff water, to enhance groundwater recharge.

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