Inertia Beverage launches direct-to-trade shipments

Point-and-click service for restaurants, shops available in 12 states

[caption id="attachment_12491" align="alignright" width="288" caption="Inertia's WineREvolution e-commerce system"][/caption]

NAPA – Inertia Beverage Group reached a milestone this month toward its goal of simplifying the trade wine buying process to the point-and-click convenience U.S. consumers in many states have enjoyed in the past several years.

In 112-degree weather on July 14, a refrigerated truck rolled up to Cave Creek Wines in Phoenix with wine from Santa Barbara producer Radog, an order placed and processed totally online via Inertia's Wine REvolution e-commerce system.

"This is the first indication that we have an alternate way for wineries to access the trade directly," said President and Chief Executive Officer Ted Jansen.

[caption id="attachment_12536" align="alignnone" width="600" caption="Bob and Lauren Ackerman"]

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