eWinery expands as industry seeks more direct sales

NAPA -- Wine e-commerce software developer and provider eWinery Solutions is expanding its headquarters to accommodate a 60 percent growth in revenue and 120 more winery clients in the past year.

An emphasis on selling more wine directly to customers had been growing in intensity in recent years for the profit potential, but "lousy" economic conditions in the past 18 months have made direct sales essential for wineries of various sizes, according to Ron Scharman, chief operating officer.

"That will continue this year," Mr. Scharman said. "All this wine bottled in 2006 with all these boutique brands, where are they going to sell their wine?"

Indeed, industry experts recently have forecast improvement in wine sales and that pricing will come in earnest in 2011.

[caption id="attachment_17912" align="alignleft" width="135" caption="Jon Fredrikson"][/caption]

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