Related storyMendoza lays out plan for $82 million in real estate debtPETALUMA – Mendoza Investments, which owns more than $100 million in income real estate, recently started one of the largest property management companies in the North Bay.

Fast Forward Property Management opened in the same Petaluma offices where Mendoza principal Genaro "George" Mendoza has his offices for handling his portfolio.

The new company offers to handle day-to-day management and maintenance for apartments, commercial properties and homeowner associations.

"In the North Bay, we manage eight apartment complexes with a total of 472 units and growing," said Jade Powell, sales and marketing director.

Fast Forward currently has a staff of 12, with 38 in the field.

That would put it among the largest North Bay property management companies, according to Business Journal research. Other than nonprofit housing developers EAH Housing and Burbank Housing, Eugene Burger Management Corp. had 50 property management employees.

Future plans for the firm include expanding property management services outside the Bay Area.

A number of real estate investment and brokerage firms have been adding property management divisions, if they didn't have them already. Management services can be a steadier source of revenue when transaction volume tapers during recession and to help owners maintain occupancy during tough times.

For details, call 707-766-8100 or visit