Wineries use new media to reach customers

Videos from Jordan; learning to cook with Amelia Ceja

NORTH BAY – Wineries are starting to make extensive use of the Internet and social networks to keep in touch with customers.

“The media landscape has shifted where consumers are getting more and more information directly from companies,” said Lisa Mattson, communications director for Jordan Vineyard and Winery in Healdsburg.

[caption id="attachment_20648" align="alignleft" width="324" caption="John Jordan"][/caption]

“Companies of all kinds, and wineries in particular, are trying to get closer with the consumer.”

She said just like in traditional marketing, there is the question of how to tell the story, but with photos and video, there is so much more.

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