How are you using and profiting from social media?
Here’s the probably answer: You’re using it but not profiting from it.
That’s because your Facebook page has photos of Sunday’s picnic, 15 comments from close friends and relatives and nothing about business. That’s because you have a Twitter account that tells your audience of 75 you’re in your pajamas and going to bed. (Even more insulting that you call your followers “tweeps” or “tweeple.”) And that’s because your LinkedIn account (if you even have one) has under 100 connections, and none of them have ever received a value message from you. Ouch.
Let me further challenge you that you do not have your own YouTube channel. (Billions of people access it every day, and it’s free.)
Reality check: It’s time for you to draw the line and the distinction between personal social media and business social media.
There is an easy way and a no-cost way to create business social media. And I’m challenging you to take advantage of it. Starting today.
1. Create a business Facebook page that your customers, prospects and fans can “like.” A page for your business allows you to create an opportunity for dialogue with your customers and prospects. It also challenges you to create value messages, post videos and offer tips and ideas that will help your customers and prospects build their business – and the result is you can gain a following.
Take a look at my business page on Facebook. It is at www.facebook.com/JeffreyGitomer. Note how I post almost on a daily basis and how I create links back to my website so that the people who “like” me can continue to perceive me as a value provider and a resource. While you’re there, take a few moments to read the comments that I get in response to my value offerings. It’s humbling, flattering and it’s creating a revenue stream. You can do the same.
Facebook is now the third-largest country in the world. I would gamble that every one of your customers and prospects is already actively involved, but most likely only on a personal or social level. You can easily find them and ask them to “like” you. And you can set up a group and send your value message with a link to your business Facebook page or website.
Caution: Your business Facebook page requires work, constant updating and response. You zero out your credibility if you only post once a month. My rule of thumb is a minimum of three times a week. It’s most interesting to me that even when I don’t post, one of my fans (one of the people that “like” me) will post something for me or about me: a quote, a thank you, an idea or a story. To me it’s not just a post, it’s a report card – someone is taking their time to interact with me and share their gratitude, their question or their idea. How many people like you?
2. Twitter is an anomaly and mandatory. Most people fritter away their Twitter opportunity. They’re either saying nothing or soliciting sales. In my first year on Twitter, I tweeted approximately 180 times and from that I gained more than 15,000 followers.