Sales Moves: Making personal social media your business social media

How are you using and profiting from social media?

Here’s the probably answer: You’re using it but not profiting from it.

That’s because your Facebook page has photos of Sunday’s picnic, 15 comments from close friends and relatives and nothing about business. That’s because you have a Twitter account that tells your audience of 75 you’re in your pajamas and going to bed. (Even more insulting that you call your followers “tweeps” or “tweeple.”) And that’s because your LinkedIn account (if you even have one) has under 100 connections, and none of them have ever received a value message from you. Ouch.

Let me further challenge you that you do not have your own YouTube channel. (Billions of people access it every day, and it’s free.)

Reality check: It’s time for you to draw the line and the distinction between personal social media and business social media.

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