Sales Moves: Social media: Creating a total strategy requires all channels

(Editor’s note: This is the second of two columns on social media.)

Of all the business social media options, LinkedIn is the most valid and the most valuable. But it is not the only.

In order to master business social media, it takes a successful combination of your business Facebook Page (where people can “Like” you), your Twitter account (that allows you to “tweet” timely, valuable bits of information), your LinkedIn account (that allows you to make business connections and posts your valuable tweets automatically if you set it up that way) and your YouTube channel (where you can broadcast your value videos, information videos and testimonial videos).

LinkedIn allows you to find people that can possibly do business with you, be a valuable contact and, more importantly, it allows people to find you.

Most of the salespeople that use LinkedIn are trying to find leads or beg for some kind of connection. This strategy is the least useful, but it’s better than a cold call.

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