Coffee roaster manufacturer looks to grow

[caption id="attachment_25407" align="alignright" width="324" caption="Three Loring Smart Roasters await shipment."][/caption]

Energy-saving Smart Roaster is one-of-a-kind, 'future of coffee roasting'

SANTA ROSA -- Loring Smart Roast is on the prowl for investment capital to up its capacity now that its eco-friendly coffee roasters have gained recognition worldwide.

The one-of-a-kind roaster cuts energy use and greenhouse gases by a whopping 80 percent, primarily with a patented process to incinerate smoke and particles without an afterburner.

Designed by inventor Mark Ludwig and put into production in Santa Rosa five years ago, the Smart Roaster is used by local wholesalers and has been exported to Japan and Europe.

“Our European sales pulled us through the economic downturn,” said Scott Robinson, Loring director of manufacturing.


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