‘My bet is that your business social media presence is lacking’
The social revolution has changed the way you sell forever. Only problem is, most salespeople have no idea of that – yet.
As business social media evolves and matures, all salespeople, executives, and entrepreneurs will expose themselves for who they are and who they aren’t way before a sales call or sales meeting of any kind takes place.
Think about the impact of that.
I’m gonna Google you.
I’m gonna Facebook you.
I’m gonna find you on LinkedIn.
I’m gonna look you up on Twitter.
I’m gonna search you on YouTube.
And you can’t stop me.
I’m gonna find out exactly who you are – the same way you’re trying to find out stuff about me.
Two years ago, it would not have happened that way. At least on the social media side. Maybe five years ago for Google.
Today, all systems of selling are preceded, and even precluded, by your online reputation. Before I ever call you, before you ever call me, before you ever meet with me – I already know everything I need to about you. Or, I can look you up in ten seconds while you are on the phone.
Here are the NEW standards by which you’ll be evaluated, granted appointment time, decided upon, measured, branded, and talked about (whew!):
Your Google presence and ranking
Your online reputation
Your business social media presence
Your personal website (present or absent)
Your blog (present or absent)
Your Facebook presence
Your LinkedIn connections and recommendations
Your Twitter followers
Your YouTube channel
Feel a little overwhelmed?
That’s because you’ve been asleep at the wheel waiting for the economy to “rebound.” Or you think the Internet is about your company, not you. Or you’re waiting for your attorneys to figure out a “corporate plan” for social media, while your competition has moved forward.
Wake up and smell the Internet, Sparky.
Here are a few things you should do, and can do – that if you don’t do, you’ll be “doo doo”:
• Look at your competition and their people. Study their online presence and their social media presence.
• Talk to your customers in depth. Find out what they would consider valuable to know, and make a plan to deliver that information, whether it pertains to your sales or not. If you provide valuable information, it directly pertains to your relationship, and their loyalty to you.
• Allocate more of your time to learning what you don’t know about “online.” At least an hour a day. If you’re behind by your competition’s standards, that’s one issue; but if you’re behind by your customer’s needs, that’s the issue. If you don’t know what to do, start studying, and start getting involved.