Wineries increase use of smartphone, social media technology

Using technology and social media for marketing purposes is not new, but the way they are being employed is quickly changing as many wineries increase their use of the latest technology to reach consumers and maintain control of branding -- all across the U.S.

[caption id="attachment_29663" align="alignleft" width="363" caption="Jordan Vineyard and Winery gives lovers of its wine a way to keep in touch on the go, such as restaurant wine lists accessible via mobile devices like Apple's iPad shown here."][/caption]

With the implementation of tools such as the iPad, phones with barcode scanners and Facebook applications along with Twitter, Four Square and different video platforms, the reach of wineries is expanding.

This month, Bouchaine in Napa started offering shelf talkers, bottle-neckers and wine list stickers printed with digital tags for point-of-sale display.

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