Wine marketers share tips on using social media

In conjunction with the story "Wineries increase use of smartphone, social media technologies," the Business Journal is collecting ideas wine marketers submit about their experiences.

Matteo Fagin, The CT Wine Review

Feb. 16, 2011 -- I recently integrated a QR Code on a restaurant menu to create a smartphone wine event. (Check out how it worked.) I think the QR Code wave will be hitting in another year or so.

Laura, Il Palazzone

Feb. 11, 2011 -- This week I have been evaluating whether or not to include a QR Code on the back-label of our U.S.-destined 2006 Brunello. I have the same reservations regarding the speed with which this technology is moving, particularly since our wines have a long cellar life and 2006 is such a wonderful vintage.

This said, last year we were the first estate in Italy to have our Twitter ID (@ilpalazzone) on the front label, and so far this has proved to be a good decision. We have a small but very engaged group of fans on our Facebook page.

After nearly two years of work, I am beginning to really see the results in terms of visitors and sales. It is complicated by being in another country and time zone. I can hardly invite our English-speaking fans to promotions and tastings over here in Italy!

David Cole, James David Cellars

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