Also: Agencies, EAH Housing Union Bank work together to preserve Rohlffs Manor; Queen of the Valley has a 'Mega Heart'; Calistoga Ranch has record 2010 sales
The Napa Valley Destination Council’s iPhone application, Visit Napa Valley, received platinum honors from the Adrian Awards, a prestigious designation in the marketing and public relations industry.
The platinum awards were selected as the best among a field of 154 gold competition winners. The application, developed with Orlando-based Ypartnership, was part of a broad plan to develop new web and mobile advertising strategies as a means of attracting an increasingly important demographic, Clay Gregory, CEO of the Destination Council, told a Business Journal audience at last year’s Impact Napa conference.
The application features an online visitor guide, a searchable winery guide, GPS-enabled maps and access to exclusive offers, among other options. Android and iPad applications are scheduled to be released soon.
The awards are hosted annually in New York by the Hospitality Sales and Marketing Association International.
After working together for more than a decade to keep Rohlffs Manor, a senior living facility in Napa affordable, EAH Housing and Lutheran Care for the Aging is celebrating the future of this community.
“By purchasing Rohlffs Manor, EAH Housing has ensured that a valuable community resource will stay in Napa, allowing future generations of seniors to age in place. Lutheran Care for the Aging did a wonderful job of building this community over the course of many decades, and EAH is honored to assume its stewardship,” said Mary Murtagh, president and chief executive officer of EAH.
EAH Housing was hired to manage Rohlffs in 2001, and began working closely with original owners, Rohlffs Memorial Manor, an affiliate of Lutheran Care for the Aging, to acquire the property in 2007. The global recession caused a few setbacks, but EAH worked with Union Bank, The U.S. Department of Housing and Urban Development, the California Housing and Community Development Department, and the Housing Authority of the City of Napa to piece together the $24.3 million needed to purchase, renovate, and most importantly, preserve this housing community.
“Union Bank is proud to be part of the future of Rohlffs Manor. At a time when other investors were backing away from important projects like this, we stepped up and deepened our financial commitment to EAH Housing to revitalize Rohlffs. Our partnership will help ensure that thousands of older adults will be able to live comfortably in a vibrant community for decades to come,” said Annette Billingsley, senior vice president of community development finance at Union Bank
The property’s 355 units are spread out over 15 acres in the heart of the Napa Valley.
Now that renovations are complete, many of the property’s apartments feature new roofs, remodeled kitchens with energy efficient appliances, redesigned common areas, and improved fire and emergency call systems. Additionally, the number of fully accessible handicapped apartments on the property has doubled. Despite all the improvements, rents will remain affordable for low income older adults. The property has studio, one and two bedroom units which range from $450 to $855 per month.
“Many of the residents at Rohlffs survive just on a single Social Security check. It can be very hard, if not impossible, to find quality housing in the Bay Area when living on a fixed income. Thankfully EAH and the city of Napa were able to work together to ensure that older adults will continue to have affordable housing options in Napa,” said Napa Mayor Jill Techel.