The Business Journal today is embarking on a two-pronged initiative.

First, with the paper size you see here today -- about 1 1/2 inches shorter in depth -- we are adopting what is becoming the standard in the newspaper industry.

Secondly, this change – which includes some new design touches – coincides with the launch this month of a fully digital edition of the Business Journal.

The digital edition, which will be available at NorthBayBusinessJournal.com, is exactly like the print version including news and advertising, allowing readers to turn page to page if they like or print a copy. It gives our print advertisers an instant presence on our website, where traffic increased 92 percent in 2010.

The bottom line: the Business Journal that carries your message – combined with our website, e-mail news alerts, a growing events calendar and custom publications – is reaching more people than ever.

We welcome your comments. You can e-mail us at news@busjrnl.com, leave a comment on our website or call 707-521-5270.

---Brad Bollinger, Associate Publisher, and Editor in Chief