Wine: Cecchetti wine sales rise 39%; top North Coast pruners; what is an intern?

Sonoma-based Cecchetti Wine Co. reported that it had its third year of volume sales growth. Roy Cecchetti's goal of making lower-priced wines has resulted in 200,000 cases sold in 2010, a 39 percent increase from 2009. The winery is projecting sales of 250,000 cases total this year.

The California appellation Redtree brand increased 26 percent to 137,000 cases, and the volume of the Lake County-focused Line 39 brand doubled to 63,000 cases. They retail in chain stores at bottle prices of $6 to $8 for Redtree and $9 to $11 for Line 39. Exports expanded to Thailand, Hong Kong, Denmark, Poland, Germany, France, Ireland, Brazil and the Caribbean.

The company recently launched the Backhouse cabernet sauvignon, pinot noir, merlot, chardonnay and pinot grigio wines for sale in restaurants and other on-premise settings. The bottle retail price is $7.

"Many of our wholesale partners expressed a strong demand for an affordably priced wine that could be offered to restaurants for their by-the-glass programs," Mr. Cecchetti said.


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