Wine Industry Conference 2011: Questions for the Direct Sales and Social Media panel

The Business Journal asked the four members of the Direct Sales and Social Media panel for the upcoming Wine Industry Conference 2011 about trends in sales of wine directly to consumers and use of social media in that endeavor.

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Ron Denner owns Denner Vineyards in Paso Robles. He uses direct-sales tactics and social media to keep a loyal following for the more than $50-a-bottle wines.

Lawrence Dutra is president and chief executive officer of Westlake Village-based Adams Wine Group.

Hahn Family Wines President Bill Legion is a sought-after expert in wine marketing through social media.

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