Web-based service intended to streamline process for companiesSANTA ROSA -- A website designed to streamline much of the beginning process of registering or researching trademarks was recently launched by a Santa Rosa law firm.
Carle, Mackie, Power & Ross, which has a practice area in trademarks, launched CMPRmarks.com to accommodate what the firm says is often a neglected but key element for small businesses, particularly those within the wine industry and those who may wish to sell their business or brand in the future.
Unlike some areas of law that require strict privacy precautions, the trademark process is well suited for online automation, said Jay Behmke, the firm’s lead trademark attorney. It can also help a small business or entrepreneur obtain sound legal guidance, from the outset, for a reasonable cost.
“It’s a relatively straightforward process, and it really lends itself to being automated,” he said. “More and more companies depend on services offered over the Internet. We think a large part of the future for the legal profession lies online, and we’re very excited to be a part of that.”
The site, Mr. Behmke said, will offer access to a full range of trademark services, from researching potential marks for use in the U.S. to filing and prosecution of trademark applications at the U.S. Trademark Office. It will also enable users to check the status of pending registrations as well as maintenance on already-issued registrations.