NAPA -- Microworks Technologies, a locally based developer of direct sales management software for the wine industry, is expanding as the needs of wineries for their tasting rooms, wine clubs and other direct-to-consumer channels change.
The company started in 1991 writing software to automate specialty gift shops, and transitioned to the wine industry three years later. Over the years, the Wine Direct product line has expanded to encompass management of tasting room operations, inventory, wine clubs, marketing campaigns, fulfillment and compliance.
So far, Microworks' staff of five has been able to work well with wine company customers. But a growing customer list and a new direction for products next year will require the company to double in size, according to Scott Meloney, founder and chief executive officer
"The landscape of the business has changed, and we're adjusting to it," he said. "We have new initiatives and products in the pipeline we can't talk about right now."
[caption id="attachment_37126" align="alignright" width="302" caption="Screenshot of Microworks Technologies' Wine Direct software cash register page"][/caption]