SANTA ROSA -- Traverso's Gourmet Foods & Liquors, Inc. has been sold to a San Rafael couple for an undisclosed sum, which will effectively close the long-time Santa Rosa establishment that had operated since 1932.
"It is with some excitement and sadness that my son Micheal and I are closing Traverso's," George Traverso wrote in an email to customers announcing the sale.
The elder Mr. Traverso said the new family will operate the store under a new name.
"We will miss our customers who we consider as friends and who have supported us over the many years," Mr. Traverso wrote.
The store had relocated from downtown Santa Rosa to Fountaingrove Village two years ago. The sale is expected to be completed sometime before Thanksgiving.