SANTA ROSA -- Bedrosians Tile & Stone plans to refurbish a former lumber yard in southwest Santa Rosa into a high-end design center and showroom that will be a model for the company's locations nationwide.

Fresno-based Bedrosians acquired the shuttered 84 Lumber Co. property at 705 Stony Point Rd. on Aug. 26 for an undisclosed amount and plans to relocate its Santa Rosa branch store to the new site sometime after April, according to manager Melanie Fivella.

"We're going to have a beautiful high-end showroom to pull designers, architects and builders from Napa, Marin and Sonoma counties," she said.

Founded in 1948, Bedrosians has about 30 stores in California, Arizona, Colorado, Nevada, Washington and Florida as well as distribution centers. The company also ships product to the rest of the country.

Bedrosians carries products such as slate pool pavers, engineered quartz, imported natural stone as well as glass, porcelin and ceramic tile. All but a handful of products are designed in-house and fabricated under contract.

"We have a high-end look on a low-end budget," Ms. Fivella said.

The Bedrosian family opened the Santa Rosa store 18 years ago at its current location, 3646 Standish Ave. in the Industry West business park at the south end of the city. The family has been scouting Santa Rosa for a new location for five years, according to Ms. Fivella, who has been working at the branch since it opened and managing it for nearly 10 years.

The existing location has 9,000 square feet, 2,000 of which is the showroom, and no yard storage.  The new location has a nearly 19,000-square-foot building on 2.16 acres of land. The Santa Rosa store currently has four employees, cross-trained in warehouse and sales duties. In December, Ms. Fivella anticipates starting the hiring process for another two or three employees for the new location.

The plan for the former 84 Lumber building includes an exterior makeover to fit the high-end part of the product line. Inside, a glass wall is envisioned to divide the luxury products showroom from the warehouse store. That's intended to communicate the two ends of the price spectrum.

The 84 Lumber yard has been vacant since 84 Lumber closed its Santa Rosa location in 2008 after large-scale homebuilding activity slowed dramatically two years earlier.

But the area, located just north of the busy intersection of Stony Point and Sebastopol roads, is getting its own renewed building activity. Across the street, Stony Point Plaza shopping center is undergoing significant work to make way for significant new retailers. About 88,000 square feet that had been vacant for several years is being remodeled for Ross Dress for Less, discount clothier Fallas Parades, Anna’s Linens and Goodwill Industries of the Redwood Empire to occupy this fall.

Shawn Johnson of Keegan & Coppin represented Bedrosian Santa Rosa LLC in the property purchase. Cheri Bomar of 84 Lumber represented the sellers, led by Pierce Hardy LP.

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