[caption id="attachment_46301" align="alignright" width="235" caption="Rick Laws"][/caption]
SANTA ROSA -- Pacific Union International announced that Rick Laws, previously managing broker of Coldwell Banker's Santa Rosa office, has joined the real estate brokerage.
Mr. Laws, who directed the strategic and day-to-day operations of Sonoma County's No. 1-ranking real estate operation with a team of more than 100 real estate professionals, has more than 25 years of sales experience.
"We're excited Rick has joined the PUI team as the ultimate leader to precisely drive our strategic growth in Santa Rosa, Healdsburg and Petaluma. Rick will lead the opening of our new company-owned operation in Santa Rosa in the first quarter of 2012, following on the heels of terminating our previous franchise operation a few months ago, " said Mark A. McLaughlin, CEO. "The combination of Rick Laws driving our strategic growth in Santa Rosa, Petaluma and Healdsburg, together with Jill Silvas' leadership in our already established Sonoma operation, represents the beginning of Sonoma County's dream real estate team.
Jill Silvas commented, "Rick has an unparalleled knowledge of real estate in Sonoma County and media outlets rely on his monthly reports with market statistics and analysis of the local market. His eagerness to tap his extensive network in Sonoma County to hire the real estate industry's finest talent matches our growth strategy. Plus, his dedication to client service aligns with PUI: a luxury brand defined by the service, expertise and quality of the people. "
As of Nov. 30, Sonoma County has a 2.7-month supply of single-family homes currently available, a statistic that reinforces a sellers' market environment (four to six months is considered a balanced market).
Pacific Union saw an increase of 45 percent in number of $1 million and higher single family home sales, average days on the market has dropped 44 percent.
Commenting on the new position, Mr. Laws said, "Joining Pacific Union International gives me the opportunity to create a very special team of real estate professionals focused on establishing PUI as the most respected group of professionals in the region. PUI's luxury brand, in terms of its services for clients and its professional staff, is well known in the market. The company's entrepreneurial management team and state-of-the art marketing platform strength offer extraordinary resources for experienced real estate professionals and, of course, their clients," noted Laws.
In the past six months, Pacific Union has added proven bench strength to a proven, top-ranked team, including:Sonoma County's No. 8-ranked real estate sales professional: Doug SwansonThree top-ranking teams from McGuire and Sotheby's joined PUI's San Francisco office.Two top East Bay teams joined PUI's Orinda and Danville offices, including the No. 1 real estate professional in Contra Costa County, as well as a number of top performing professionals in Marin, Sonoma and Napa Counties.Opened two new East Bay offices (Danville and Orinda)-with a third in the works (Lafayette).
Directed by McLaughlin and long-time real estate industry professional Jill Silvas, branch executive of the Sonoma office, Pacific Union is actively pursuing a Sonoma-Santa Rosa expansion via key agent additions (including Mr. Laws and Mr. Swanson) and new office locations.
The brokerage's Marin County team includes 70 percent of the top 40 agents.