SANTA ROSA -- PD Media Lab, formed from the team behind the websites PressDemocrat.com, Towns and Watch Sonoma County, is a new full-service digital marketing and advertising agency for local businesses.

PD Media Lab (www.pdmedialab.com, 707-521-5252), part of same The Press Democrat Media Group that includes The Press Democrat, North Bay Business Journal, Petaluma Argus-Courier and more than associated websites and digital product lines, offers website development and hosting, search engine optimization and marketing, mobile and tablet platforms, social media and reputation management, custom content creation, email integration and outreach, e-commerce, and other digital advertising solutions.

Bruce Kyse, group publisher, said the media lab was created to meet the growing digital needs of clients.

“We’ve been building successful websites and mobile sites for our own business,” Mr. Kyse said. “Now we can give other businesses the opportunity to benefit from our experience and expertise.”

Beyond creating and maintaining websites for The Press Democrat Media Group, PD Media Lab in the past two months has signed up several dozen large and small clients in the North Bay, East Bay and Sacramento area. and launched sites for 14 local companies. The latest of 14 new websites launched for local companies were for Santa Rosa-based businesses Bottle Barn and Sonoma Eyeworks.

“Our focus on innovative digital solutions is intended to help businesses convert website visitors into customers right away,” said Greg Retsinas, lab director. “An effective digital presence is much more than just a sharp look or a well-trafficked site. The content, the integration with other advertising and the performance have to be, and stay, just as sharp.”

Lab staffers include specialists from new media, programming, SEO, marketing, mobile design, technical support and sales. Packages are available either in conjunction with existing Press Democrat and pressdemocrat.com and Yahoo.com advertising or separately through a wide range of services.

PD Media Lab is housed in newly created offices in The Press Democrat building, located at 427 Mendocino Ave. in downtown Santa Rosa. Prospective clients can schedule appointments to tour the lab space as well as meet with the team of digital specialists. In addition to contacting the lab directly, customers may also contact their Business Journal account executive.