Public Relations

Jay and Janet Silverberg, long-time Petaluma residents, have established Silverberg Communications, a public policy, media and crisis communications response firm. Mr. Silverberg served 11 years as a senior vice president for Xenophon Strategies, a Washington, D.C.-based firm, during which he managed multiple projects for clients such as The Salvation Army, Airbus, Rolls Royce, General Services Administration, Midwest ISO, several regional restaurant firms, numerous trade associations, including the Air Transport Association, United States Grain Council, Direct Marketing Association, in addition to Bay Area-based clients such as Williams-Sonoma, Inc., Macy’s West, Sutter Alta Bates, the Sonoma County Agricultural Preservation and Open Space District and Sonoma County Regional Parks.  His work also has included direct support of Salvation Army efforts during every major emergency response in which the Army has been involved since 2004, and he was involved in the Airbus response to the USAir flight that landed in the Hudson River three years ago as well as the response to the air crash that took the life of Sen. Ted Stevens and others in Alaska two years ago. Mr. Silverberg will continue to serve as a senior adviser to Xenophon Strategies, assisting with client projects that he has managed during his tenure with the firm. Previous to Xenophon, he worked in a similar client management capacity with Kamer~Singer & Associates in San Francisco for seven years after completing an 18-year career with Gannett Co., Inc.-owned newspapers, including the Marin Independent Journal, where he was executive editor. The couple managed their own communications firm for nearly four years before Mr. Silverberg started his work with Kamer and Xenophon. During that period, they worked on media and communications support – Mr. Silverberg for such clients as Marin General Hospital and Sutter Health and Ms. Silverberg for local firms. She has worked as a reporter, as well as in public relations, advertising and in collegiate teaching in Oklahoma and New York. Both were involved in assisting with the media outreach during the Polly Klaas kidnapping, and have been long-time volunteers for the Committee on the Shelterless (COTS). Ms. Silverberg also has served in numerous leadership positions for the Petaluma branch of the American Association of University Women (AAUW).  The firm’s website will soon be hosted at, and their contact information is:707-772-6824; for Mr. Silverberg; and 707-772-6825; for Ms. Silverberg.