SANTA ROSA -- Community First Credit Union’s net assets reached $130 million at the end of 2011, the highest-ever value for the 51-year-old institution.
The credit union saw a 10.2 percent increase in net membership in 2011, to 13,142 members. Of them, 27.6 percent have checking accounts, and 87.2 percent of the customers who joined in the fourth quarter opened checking accounts. Debit card usage itself rose by 19.5 percent, an increase that the credit union attributed to an influx of customers who formerly held debit cards at national banks.
Smaller-size loans drove a 10.7 percent decrease in loan dollar volume in 2011 over 2010. That reduction led to a net revenue decrease to $492,628 at the end of 2011 versus an all-time high of $1.45 million at the end of 2010.
President and CEO Todd Sheffield said “mild improvement in the local economy and a renewed importance by consumers about the ethics and local stewardship of the financial institution with whom they bank” drove trends in 2011.