SPONSOR: Northern California Human Resources Association

DATE/TIME: Tuesday, March 6, 5:30--7:30 p.m. 

LOCATION: Redwood Credit Union, 3033 Cleveland Ave., Santa Rosa, www.redwoodcu.org/site/about_locations.html

COST/REGISTRATION: General: $35. NCHRA Members: no cost. https://m360.nchra.org/event.aspx?eventID=43387&instance=0

MORE INFO: www.nchra.org, Lisa Hickey, 415-291-1992, lhickey@nchra.org

DESCRIPTION: 1.5 General Recertification Credits

Five hundred and thirty-five million. That's the potential number of job candidates you could reach by using LinkedIn, Facebook and Twitter combined. Social media is a powerful and cost-effective recruiting tool that can help you reach top talent, create short- and long-term relationships, turn passive recruiting into active, and allow you more insight into a potential candidate than with a resume alone.

Receive practical, results-focused strategies to use social media to locate the right candidate for your job opening. Understand how to build your pipeline of potential candidates while also strengthening your company's reputation. You'll also learn:Why it is important for your company to have a stellar social media reputation in our marketing decadeHow other companies and recruiters are using social media, and how you can, tooHow social media tools -- LinkedIn, YouTube, Facebook and Twitter -- can be used to present your company to the people you needTo avoid losing the right people because of a bad impression or difficult to navigate website

Connie Hampton, Executive Search Consultant, Hampton & Associates, has been recruiting for the life sciences industry for more than 15 years, using every means necessary to find the right people for her clients. She started recruiting in the early days of the World Wide Web and has kept current with changes in social media. She is proficient in using the tools of the Web to find the right people for her clients. If you still have not found the right person for the job after you have asked your employees and managers who they know for the open position and used your own social media network, you will want Connie to locate that hard-to-find M.D. or Ph.D. or MBA.

Since 1960, the Northern California Human Resources Association (NCHRA), a nonprofit membership association, has advanced the HR profession and the professionals who make it their career. We are proud to be one of the largest HR associations in the country. Throughout our history, our focus on quality education has garnered national recognition.