SANTA ROSA -- A survey of Sonoma County residents found strong support for clean-energy options, including solar and wind power, and for reduction of greenhouse gas emissions.
“It’s not surprising that people support clean energy and reducing greenhouse gas emissions," Sonoma County Water Agency Director Efren Carrillo. "Sonoma County residents understand the importance of making changes to reduce the impacts of climate change and protecting the environment. This survey provides additional information for the board as it determines next steps."
The Community Choice Aggregation Market Survey conducted by Data Instincts for the Sonoma County Water Agency of 4,344 residents found that:84 percent of residents think it is important to reduce greenhouse gas emissions.83 percent of residents are supportive of “having a choice in how [their] electricity is generated.”79 percent of residents support the creation of a locally controlled electricity portfolio that reinvests ratepayer revenues back into the local economy.78 percent of residents think it is important that their “electricity comes from clean sources like solar and wind as opposed to fuels like nuclear and natural gas.”74 percent of residents are supportive of having a community owned electricity program that sources clean and renewable power.
The survey also indicated that keeping electricity rates stable and competitive is important to residents. While 18 percent of residents said they weren’t willing to pay any additional costs for clean energy, 37 percent said they would pay more. An additional 41 percent said they weren’t willing to pay “much” more.
A second survey was conducted of businesses, with 990 respondents. The web-based survey was solicited through an outreach email sent by Sonoma County Water Agency Chairwoman Shirlee Zane and through chambers of commerce and other business associations.
"It’s important that we get feedback from businesses about key issues that affect their power purchase decisions," said Ms. Zane. "The survey gives us additional information that could help make Sonoma Clean Power a success."
The commercial survey found that:86 percent of businesses believe it is at least moderately important that electricity rates remain stable from year to year.77 percent think it is at least moderately important to reduce greenhouse gas emissions.75 percent are at least moderately supportive of their company having a choice in how their electricity is generated.69 percent are at least moderately supportive of having electricity produced locally if they knew the revenues would be reinvested back into the local economy.67 percent think it is at least moderately important to their company that their “electricity comes from clean sources like solar and wind as opposed to fuels like nuclear and natural gas.”65 percent are at least moderately supportive of having a local and renewable electricity source owned by the community.
*On a scale of Very supportive/Very important, Moderately supportive/Moderately important, Slightly supportive/Slightly important, and Not at all supportive/Not at all important.
“This survey provides a good gauge of where the community stands on the issues. The Board will carefully take the results into consideration as we determine next steps,” said Sonoma County Water Agency Director Mike McGuire.
The surveys are one element of a multi-step process to determine whether Sonoma Clean Power, a community choice aggregation (CCA) program, should be formed in Sonoma County. The full surveys can be found at www.scwa.ca.gov/cca.