Pamela's Products completes $1M gluten-free bakery expansion

[caption id="attachment_55018" align="alignleft" width="245" caption="Pamela Giusto-Sorrells, founder and CEO of Pamela's Products in Ukiah."][/caption]

UKIAH -- Pamela's Products has completed a $1 million building makeover at the firm's new consolidated bakery located at 1 Carousel Lane.

This 76,400 square foot facility -- devoted exclusively to gluten-free products -- spans more than one and a half acres. It doubles the bakery's previous capacity and will accommodate increased production of the company's full product line of 135 SKUs (shelf keeping units).

The new bakery features an advanced 120-foot energy efficient tunnel oven and three new wrapping machines for the company's product family ranging from baking mixes, traditional and organic cookies and bars, to biscotti, single-serve treats and ready-to-eat cakes.

The new site combines operations involving 76 employees at two previous locations under one roof -- the original bakery formerly at 200 Clara Ave. along with separate cheesecake bakery at 200 W. Henry St.

CEO Pamela Giusto-Sorrells, a third-generation natural foods entrepreneur, founded the company in 1988 with the goal of making products designed to take the guesswork out of gluten-free eating and baking at home. 

[caption id="attachment_55019" align="alignright" width="280" caption="Pamela Giusto-Sorrells' grandfather operated one of the first health food stores, "the Golden Cresent," in San Francisco in 1941."][/caption]

She follows in the footsteps of her grandparents who established one of the first health food stores in San Francisco in 1941, called the Golden Crescent, along with her father who operated a flour-processing mill for many years.

"It really is a dream come true," said Ms. Giusto-Sorrells, who heads a company that has realized double-digit growth in recent years. "Our new home reflects the energy and enthusiasm we have for making nutritious gluten-free products that taste better than their conventional counterparts, while also giving us many possibilities for sustained growth."

"Gluten-free products are no longer a trend, fad or just limited to those with gluten intolerance or sensitivity. They have become a lifestyle choice for many Americans."

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