Women in Business 2012: Viveka Rydell

Chief executive officer, PDI Surgery Center, 1380 19th Hole Dr., Windsor 95492, 707-837-8882, www.pdisurgerycenter.org

Age: 42

Residence: Santa Rosa

Professional background: Attorney

Education: B.A. English, UCLA, 1993; J.D., Boalt Hall School of Law, U.C. Berkeley, 1997; two-week Executive Program for Non-Profit Leaders, Stanford Graduate School of Business, May 2008

Staff: 23

Tell us about yourself and your company: PDI Surgery Center was started in 2001 by a group of health advocates who realized that severe tooth decay is a huge health problem, that is not being addressed. The founders found an efficient and patient-centered model. In 2006, I was hired on to lead PDI in securing a Construction Loan, do the Capital Campaign, and ultimately be involved with the start-up of the new non-profit.

Is there a major accomplishment in the past year or so that you would like to share?: That we have helped close to 7,000 children from 30 counties receive much-needed dental surgery under general anesthesia.

What is the achievement you are most proud of?: Being a spark-plug, passionate advocate and eternal optimist; finding and bringing together people who really care about making a difference.

What is your biggest challenge today?: The dismal Medi-Cal reimbursement rates and the further threats of more cuts in the California budget.

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