NAPA – The Concierge Alliance of Napa Valley and Sonoma (CANVAS) is producing the first Napa Valley Hospitality Trade Show at the Charles Krug Winery in St. Helena on July 17. 

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“This is the first concerted effort to bring together event and corporate meeting planners, destination marketing companies, caterers, venue operators, transportation firms as well as tourism-related businesses to collectively showcase what Napa has to offer, and to experience the hospitality of the region,” said Colby Smith, co-founder and executive director of CANVAS.

“The goal is to help make corporate retreats, off-site meetings and conferences in Napa Valley an even greater success.”

This day-long event, from 9 a.m. to 5:30 p.m., is designed exclusively for industry and trade representatives from around the Bay Area and is expected to draw attendees from as far away as Sacramento and San Jose. 

Hospitality professionals will be invited to take guided tours of local venues up and down Napa Valley from 9:00 a.m. to 12 p.m. Each tour involves three different sites.

After the tours, a three-stage luncheon is planned in the Charles Krug Carriage House from 12 to 2 p.m. featuring three distinct environments (designed by 5 Star Productions, Classic Rentals and Big 4 rentals) highlighting top chefs and wineries of Napa. Appetizers will be served downstairs, catered by the Meadowood, followed by a two-course main entree from Grapevine Catering and Elaine Bell Catering. Desserts will be available downstairs provided by a number of different vendors. 

The exhibit area will take place on the Great Lawn surrounding the Charles Krug Carriage House opening at 1 p.m. featuring some 60 vendor displays.

Throughout the afternoon a different musical group will entertain in the outdoor pavilion every 45 minutes under heritage oaks.

Special attractions include a Calistoga hot air balloon, a bike giveaway offered by Napa Valley Bike Tours, a case of mixed red Napa Valley Wines, and a case of mixed whites, among other Wine Country prizes.

“While many meeting and event planning professionals likely know of Napa Valley, many have not been exposed to full range of resources and venues available to them,” Ms. Smith said.

“The intent is to introduce event planners to chefs, caterers, excursion organizers, rental companies, lighting and sound providers, entertainment agents, parking service managers, specialty gift services, lodging, resorts and a host of other local vendors.”

As Napa Valley Vintners Association sustains the stellar reputation of Napa Valley Wines, and the Destination Council reaches out to entice visitors to Napa Valley, CANVAS is insuring that the hospitality community delivers on the promise, offering outstanding service to match Napa’s outstanding wine and food.

“The response to this first time event has been very enthusiastic and people are telling me how thrilled they are to be able to get so much accomplished and see how much Napa Valley has to offer in a single day. This is a great opportunity for trade reps to do research on a broad spectrum of the hospitality industry.”

According to Ms. Smith, CANVAS plans to sponsor the Hospitality Trade Show next year in Sonoma County and come back to Napa County in 2014 -- alternating every other year.

CANVAS also hosts a Quick Connect hospitality speed-networking event every other month, and actively supports the annual Wine Tourism Conference to be held later this year in Sonoma County. The organization endorses and contributes to the Napa Valley Film Fest this November.

In January, CANVAS will continue its educational series in Sonoma County showcasing the variety of terroir and experiences between each appellation.

 This series includes presentations from four panelists (a winemaker, chef, vineyard manager and an authority on local arts and outdoor activities). The purpose is to set this event within the environment where attendees can learn about all of the wines and venues in the region. 

 The Concierge Alliance of Napa Valley and Sonoma was co-founded in 2009 by Colby Smith, from Villagio Inn & Spa, and Monica Stevens, from the Poetry Inn.  CANVAS is a membership-based organization that supports the hospitality-based industries of the wine country. Its 850 members are dedicated to contributing to the reputation of the wine country as a highly desirable visitor destination.

For information about CANVAS, the Hospitality Trade Show and attendee costs for this event, go to www.conciergealliance.com/tradeshow