Trinchero Family Estates
277 St. Helena Hwy. S., St. Helena 94574, 707-603-6400, tfewines.com
Products: 20 million cases of wine a year under more than two dozen brands, including Sutter Home, Trinchero Napa Valley, Napa Cellars, Folie à Deux, Menage à Trois, Terra d'Oro, SeaGlass, Trinity Oaks, Zibibbo and Bandit, plus private labels such as Newman's Own, The Wine Cube for retailer Target
Vineyards: 7,700 acres of vineyards, 240 in Napa Valley
Wineries: Sutter Home Winery and tasting room, St. Helena; Napa Cellars and Menage à Trois Winery and tasting room, Napa; Trinchero Napa Valley, St. Helena; Joel Gott Wines, Napa; Terra d’Oro, Amador
Other facilities: West Side production facility, Lodi, 55 million gallons of stainless-steel refrigerated cooperage, 100,000 tons crushed annually; Green Island Road bottling and shipping, American Canyon, 500,000 square feet, bottles 10 million cases per year; Crossroads warehouse, south Napa, 164,000 square feet; Sutter Home Main Street production and bottling facility, St. Helena, annually crushes 60,000 tons per year and bottles 10 million cases; administrative offices, St. Helena and south Napa
ST. HELENA – For more than six decades, the Trinchero family have been leading development of the wine industry, from attracting more consumers acquire and refine their tastes in wine to providing wine in something other than a glass bottle to reducing the impact of wine production on the environment.
Starting with the purchase of Sutter Home Winery in St. Helena in 1947, the company has become among the top five wine producers in the world, the second-largest family owned wine company behind Modesto-based E&J Gallo and the largest based in Napa Valley.
"As we have grown to approximately 20 million cases annually, we have had to expand our production capacity, and find new ways to make quality products efficiently," said Bob Torkelson, president and chief operating officer.
The company dealt with a rapid rise in sales and production needs more than three decades ago when white zinfandel wine hit the market. And it's happening again with consumer demand for quality lower-priced wines in the past four years and for sweeter wines, especially moscato.
Sutter Home sales soared in the mid-1970s when "stuck" fermentation on a Sutter Home white zinfandel wine produced a slightly sweet, pink wine. Production of just that variety jumped to 25,000 cases a year in 1981 -- half of total production -- to 1.3 million in 1986 and 2 million a year later, thanks to a much larger St. Helena winery. The current winery in the city was acquired in 1993.
"We specifically created the Trinchero portfolio around the concept of providing consumers a diverse selection of wines which are a value at every price point, and designed our facilities accordingly," Mr. Torkelson said. "Moscato was actually the first wine produced by Sutter Home Family Vineyards over 60 years ago, so we are well-equipped to produce it, even as it grows in popularity."
Sutter Home Pink Moscato in standard-sized 750-milliliter bottles is the No. 1 new item by unit volume for the past 13 and 26 weeks, according to Nielsen data. Sutter Home also released sparkling white moscato, pink moscato and plans to launch a red moscato in September.
"We knew the varietal would get the exposure it deserved, and long before it was 'hot' we have been showing our customers multiple choices of this approachable wine, including Sutter Home, Terra d’Oro, Bandit, Menage à Trois and Zibibbo," Mr. Torkelson said.