CFO Recognition Awards 2012: Keith Casale, The Other Guys Wines

Chief financial officer

[caption id="attachment_59617" align="alignleft" width="220" caption="Keith Casale"][/caption]

 The Other Guys, Inc.35 Maple St., Sonoma 95476, 707-996-8463,

Employees: 15

Professional background: 22 years in various financial positions working for family-owned wine businesses in Napa and Sonoma valleys: Trinchero, Rombauer and Sebastiani families

Education: B.S. Managerial Economics with an emphasis in Marketing and Finance, University of California, Davis

Age: 46

Comment about Keith Casale: "Keith is not what I had stereotyped into the role of a CFO. We lovingly call him 'the CF Bro.' He has a personalized license plate that says as much. One thing about Keith is he really sees all aspects of an issue. He appreciates the family nature of the business, his position in the family and family politics. He's not afraid to say, 'August, it's a stupid idea.' I find it very refreshing and helpful in guiding this business. He's the CFO of The Other Guys and manages finances for most of the family members. He likes to be on Berryessa on a boat and being dragged around on a wake board by boat." --August Sebastiani, president, The Other Guys Wines

Questions for Mr. Casale:

What do you see as the essential role of a financial leader in the current environment?

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