Paragon Label, VGR form strategic partnership

PETALUMA -- Sharing a common vision, the founders of Paragon Label and Vintners Global Resource have formed a strategic partnership to provide small-and-medium-size wineries with a package of labels, bottles, supplies and services from a single source.

At the same time, Paragon Label is expanding its manufacturing capabilities with new technology, software, equipment and materials.

[caption id="attachment_68355" align="alignleft" width="329"] Andy Brassington (left), CEO of Vintners Global Resource, and Jason Grossman, CEO of Paragon Label, have formed a strategic partnership for labels, bottles, closures, packaging and other winery one-stop shop services.[/caption]

“Our customers are the most important part of this equation,” said Jason Grossman, CEO and founder of Petaluma-based Paragon Label (707-773-4363, paragonlabel.com). “We want to do everything we can to help our clients have access to the most efficient logistical support system possible through one vendor -- while leaving the rest to us.”

 While shaping their joint venture as a one-stop-shop, winery customers will still be able to pick and choose only those services they require.

As family owned and operated firms, both Paragon Label and VGR management teams can relate to those who operate family wineries.

According to Andy Brassington, CEO of VGR in Kent, Wash., “Our goal is to offer everything from the highest quality labels to bottles, closures of all types, as well as silk screen printing, warehousing, transportation and ultimately an outside team of designers to help winery owners create a public image for their dreams.”

The partners see their venture as a solution provider giving time back to winery owners so they won’t have to manage multiple vendor networks, freeing them up to focus on making wine and building their brands.

“There are no minimum order requirements. We do the sourcing, stock inventory and arrange for trucking all on one invoice and one price,” Mr. Brassington said.


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