VACAVILLE – Synder Filtration, Inc. received the President’s “E” Award for Exports at a U.S. Department of Commerce ceremony during World Trade Month in May. Synder was one of 57 firms and organizations in 22 states to be honored.
[caption id="attachment_73814" align="alignright" width="419"] Ken Hyatt, acting U.S. Commerce Department Undersecretary for International Trade (left), presents the President's Export Award to Dr. Joseph Wang, a co-founder of Synder Filtration, Inc., of Vacaville, and Jeffrey Yeh, president of Synder. Acting Commerce Sec. Rebecca Blank (right) officiated at the ceremony honoring those who make significant contributions to U.S. exports.[/caption]
The “E” Award, revived by President John F. Kennedy in 1962 based on the World War II symbol of excellence, recognizes those who make significant contributions to U.S. exports.
Founded in 1994, Synder Inc. (dba Synder Filtration, synderfiltration.com) is a privately held, independent Asian-American family business manufacturing more than 700 different models of membranes and filters for specialized process applications.
The company’s products are used in industries such as biotech, dairy, automotive painting, food and beverage gas/oil/bioethanol, pulp and paper, nutraceutical, pharmaceutical, water treatment, and textiles.
“Our polymeric membrane filters can separate dissolved solids at the molecular level in the nanofiltration, ultrafiltration, and microfiltration range of pore sizes,” said President Jeff Yeh.
“For example, some common applications include separating protein from sugars, sugar from salt, and protein and enzyme concentration and fractionation.”
[caption id="attachment_73815" align="alignleft" width="385"] Synder Filtration, Inc.'s main 66,000-square-foot manufacturing facility at 4941 Allison Parkway in Vacaville's Golden Hills Commercial Park produces more than 700 models of membranes and filters used by many industries.[/caption]
After establishing Synder as a viable supplier of membranes for the domestic food and dairy industry, the company learned about large dairy markets in Europe and New Zealand. Mr. Yeh soon developed a network of qualified overseas representatives.
He worked with Elizabeth Krauth, director of the North Bay Export Assistance Center of U.S. Commercial Services (USCS), to obtain background information on key nations.
“USCS supplied market data, tariff rates, information about business opportunities, receptivity to U.S. products and tips for doing business in many countries,” he said. “We conduct online research in-house combined with specific searches conducted by USCS.”
USCS also helped Synder gain a better understanding of foreign trade barriers and how to overcome them, especially in nations with complex import requirements, such as Brazil and India.
Mr. Yeh attributes $775,000 of Synder’s revenue growth in recent years to support received from USCS. This includes over $225,000 in revenue from Australia, more than $250,000 from Turkey and over $300,000 from Mexico. Exports account for roughly 40 percent of total revenue.
Another trade barrier the firm had to overcome was achieving compliance of its products with the laws in other countries.
The company’s R&D group investigates regulatory requirements and makes adjustments in its production methods or raw materials to meet those requirements.
Synder has been highly selective in choosing sales reps and distributors overseas, preferring to work with smaller companies with similar views regarding financial discipline, deep technical knowledge and firms with efficient, motivated employees.
“We rely heavily on our international team to build long-term relationships with end users. Their knowledge of local languages, culture and customs helps tremendously. Many have been with us over a decade.”