In the coming weeks, the Napa Chamber of Commerce will present a renewed brand and vision. Not just a new logo, this rebranding process required an evaluation of every aspect of the organization, allowing us to redefine priorities and achieve a better understanding of where we need to go in order to best serve our members and the greater Napa Valley Community. Reflecting an engaged, progressive, and agile organization, this rebrand represents the Napa Chamber’s role in a growing and changing community.
With roots that date back to 1889, the Napa Chamber has stood as a valuable asset to the Napa businesses through a multitude of changes and advancements. First called the “Napa Improvement Society,” back when Napa had only 3,000 residents, the organization quickly became known as “Napa’s voice.” Its first task: find a way to douse the increasingly busy streets with water in order to curb dust pollution. In the decades that followed, the Napa Chamber served as a powerful leader, organizing relief efforts following the 1906 earthquake, providing valuable services for a dwindling member base during the Depression, and organizing fundraisers for local servicemen during WWII.
In recent years, the Napa Chamber has grown to be the premier membership organization for businesses throughout the Napa Valley, promoting the community’s economic vitality and quality of life through leadership development, advocacy, facilitation, and education.
As we launch our new brand and vision, these core values will not change. However, as Napa continues to evolve, we are poised to take a more significant role, providing members enhanced and more meaningful services to ensure that they thrive along with our growing community.
We want to make it clear - the Napa Chamber of Commerce is open for business. Physically. Literally. Virtually. We are a progressive leader for the city of Napa and its surrounding region, serving as a dynamic catalyst for improving the economic environment. We are accountable to a vast and inclusive membership, from hospitality to hospitals, and corporations to start-ups. We exist to provide relevant resources for business on all scales, to collaborate when personal relationships mean as much as social networking, and to serve as dedicated, responsible advocates.
How did we convert that mission into a new look? After much creative collaboration, we selected a symbol that communicates a bold, thriving business organization with a heritage of success, and an innovative eye on the current business environment. It conveys a feeling of trusted leadership with a standard of excellence. Image detail offers a gentle homage to the river that originally brought business to the Napa region.
Our new brand rings true to the tenets that have kept our organization thriving for nearly 125 years: Political Action
The Napa Chamber of Commerce influences public policy on behalf of business. The Chamber also identifies, encourages and endorses business-friendly candidates in local, county, state and federal elections.
Creating a Strong Local Economy
The Napa Chamber of Commerce promotes the local economy by encouraging Chamber members and Napa residents to buy locally. All referrals given out by the Napa Chamber of Commerce are members. The Chamber of Commerce website has detailed information about local businesses in the community. The Napa Chamber also provides many educational opportunities throughout the year such as: “12@12 - Roundtable Discussions with Napa Leadership” and “Peer to Peer Brown Bag Lunch Series”. Napa County Economic Outlook and a “Labor Law Workshop”. To showcase local businesses, the Chamber also sponsors the annual “Napa Valley Business Showcase”.