First Community launches on-bill energy loan with Marin Clean Energy

Santa Rosa's First Community Bank has partnered with Marin Clean Energy to launch an on-bill repayment program for energy-efficiency improvement projects, offering what the power agency said is a convenient and cost-competitive financing option for its power customers in Marin County and the city of Richmond.

Launched in early October, the program allows both commercial and residential customers of Marin Clean Energy to pay back the cost of financing projects ranging from $2,500 to $265,000 through their regular utility bill. While not available for rooftop solar projects, those loans are available for improvements to insulation, water management, windows and other similar systems and offer interest rates of 6.5 percent for residential projects and 5 percent for commercial for a five-to-ten-year term.

In providing capital for the residential side of the program, First Community is furthering its own push into the energy sector while feeding a combined momentum among some North Bay lenders to pursue programs directly tailored for renewable energy and energy efficiency projects.

"In general, we see an opportunity in this kind of financing," said Brian Reed, chief credit officer at the $678-million asset First Community Bank. "The idea is that they will hopefully see a reduction in their bills -- enough to cover the costs."

It is the latest effort by First Community Bank to provide capital for so-called "community choice aggregation" power agencies, a relatively new entity in California that delivers power to its customers over the existing power grid largely maintained by Pacific Gas & Electric Co. The bank has also agreed to finance the startup of a similar agency in Sonoma County, Sonoma Clean Power, which is expected to begin service early next year as the second such entity in the state.

The Marin program piggybacks on a number of existing programs for customers of the power agency, including potential cost rebates for commercial and multifamily customers and free energy efficiency assessments for both commercial and residential power users.

"It became clear that financing is an integral part of getting energy efficiency projects off the ground," said Beckie Menten, energy efficiency coordinator for Marin Clean Energy. "We'll go out and help customers with a free energy assessment, and offer them financing as well."

Users of an Internet-based self-assessment currently offered to residential customers will also soon be able to use the platform to estimate the financing cost of various energy efficiency projects, she said. The commercial rebate program is also being retooled, with a general goal of supporting 25 percent of a project's cost.

Ms. Menten cautioned that the cost savings are not guaranteed to be sufficient to cover the cost of the financing. Yet having that data on the utility bill creates a clear connection for customers.

"We think that just placing the financing on the bill leads to better payoff rates," she said.

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