Edward Segal, top executive of the 1,400-member Marin Association of Realtors, plans to resign to head the 7,000-member Beverly Hills/Greater Los Angeles Association of Realtors.

[caption id="attachment_82268" align="alignright" width="214"] Edward Segal[/caption]

Mr. Segal served as chief executive officer for 10 years and plans to step down Oct. 31 but remain as an advisor until Dec. 10, according to an announcement from the Marin trade group. He is to replace the Beverly Hills organization's retired chief executive, Roxann Burdick.

"It has been an honor and a privilege to manage, lead and fight for the best interests of our members and homeowners in Marin," said Mr. Segal, in a statement. "I've been fortunate to work with a series of dedicated and hardworking volunteer leaders in Marin who understood and appreciated the importance of advocacy, public relations and political fundraising."

Mr. Segal led a series of successful lobbying efforts, including a fight against a proposed sewer ordinance that would have required some Marin County homeowners to inspect and repair their connection to public sewer systems before selling their homes. He and other opponents argued that the measure would have a suppressive effect on the housing market, creating additional barriers at the time of sale that were magnified in a distressed economy.

That effort included the development of an online and mobile application called the Marin Housing Turnover Index, an interactive program seeking to depict how repairs connected to so-called "sewer laterals" and other point-of-sale retrofits would contribute to factors influencing the turnover of Marin County's about 110,000 dwellings. The program was first launched in 2008, and received a $7,000 Game Changer Award grant from the National Association of Realtors to expand to mobile platforms in 2012.

Mr. Segal is credited with helping the organization to raise or save a combined $3 million, helping return it to "a sound financial footing," according to Jack Wilkinson, president of the association.

"He more than lived up to the things he promised in that first interview," said Mr. Wilkinson, who also served as president in 2002 and participated in the interview process for Mr. Segal. "He showed us what could be done. He showed us how to lobby, and how to be an advocate for private property owners."

The organization is forming a search committee to find a successor, Mr. Wilkinson said.

Mr. Segal's professional history includes work in Washington, D.C., as a public relations consultant, lobbyist and press secretary. He was a marketing strategies columnist for StartupJournal.com, a subsidiary of the Wall Street Journal and has authored two books about public relations. He is also among 5 percent of Realtor association professionals with the "certified association executive" credential.

The Marin Association of Realtors is preparing to launch a new "Property Owners Alliance" website later this year. A recent priority for the organization and for Mr. Segal, the website is meant to offer information for various laws and regulations affecting homeowners and owners of private property, according to Mr. Wilkinson said.